Remove Click Through Rate Remove Follow-up Remove Niche
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LinkedIn: The marketer’s guide

Martech

India, China and Brazil follow the US in terms of users. This is best done passive-aggressively: “It’s great to see [competitor] getting back up to speed. Respond to comments, follow people who you want to connect with, and comment on their posts. higher click-through rate than single-image ads.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Reduce form fields.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Setting up your YouTube analytics is straightforward. The rest are served up as suggested videos or accessed via browse features: .

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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce

Your aim is for people to follow you and engage with your content and promotions. Make sure to follow up and encourage satisfied customers to leave positive reviews. This can humanize your brand and make your followers feel more connected. Say you’re a local bakery hoping to increase foot traffic and online orders.

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SEO for Lawyers: 7 Proven Strategies to Win More Family Law Cases Online

Sales Pop!

Offer to write informative articles for other websites in your industry or niche. When someone searches for “family law attorney near me,” you want your firm’s website to show up in those local search results. Including images, videos, and infographics makes your posts more engaging and breaks up text.

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On-SERP SEO: The Future of SEO

ConversionXL

Instead of working on getting listed within organic rankings, you must now consider: Appearing in the featured snippet box (or not, more on that below); Have video show up in the video carousel; Get listed as a related entity (i.e. Video carousels show up for an overwhelming number of search queries, both on mobile and desktop results.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

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