Search Engine Land

JUNE 6, 2024

Demonstrating N-E-E-A-T-T credibility requires that you communicate the following things to Google. Transparency : The company provides clear, up-to-date and accurate information about itself and its products on its website and across the web. Your KPIs for credibility will be a combination of the following things.

Objectives and Key Results 121

Objectives and Key Results Niche Click Through Rate Gaming 121

Hubspot

JANUARY 20, 2021

Feel out the competition and find your niche. It starts with finding your niche. Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing.

Niche 101

Niche Entertainment CTR Follow-up 101

Search Engine Land

MARCH 13, 2024

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

ConversionXL

NOVEMBER 25, 2020

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Key metrics: Average View Duration, Click Through Rate, & Views 3.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

SEPTEMBER 5, 2023

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. By summing up the expected traffic in SGE and comparing it to current traffic, we can see if our organic traffic is expected to drop, or even possibly grow, when Google transitions to SGE.

CTR 142

CTR Technique Strategize Niche 142

Search Engine Land

MAY 19, 2023

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. The SERPs look like this: Up against Apple, CNN and Wikipedia, we can see that ranking in the top 10 would be a challenge for smaller brands. It’s a balance between the following: Search volume. How is it calculated?

Gambling 117

Gambling Niche CTR Strategize 117

ConversionXL

AUGUST 11, 2021

For example, when launching his book, Creativity for Sale , Jason Zook decided to value sponsor by placement: “As I crunched a few numbers I randomly tried making the last page $3 and wanted to see what I’d end up with at Page #1 if I increased each page’s value by $3. Railsconf 2021 , for example, breaks their offers up into levels.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Hubspot

FEBRUARY 23, 2012

It’s important to recognize the differences in how to post to Twitter and Facebook if you want active followers and increased reach (and who doesn’t, right?). In fact, tweets between 120 and 130 characters have the highest click-through rates. Facebook: Engage and Redirect. 5) Language.

Click Through Rate 78

Click Through Rate Customers Niche Follow-up 78

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. Clicks: Clicks mean the exact number of people who click your ad after seeing it. Unlike impressions which are based on likelihood, clicks are action-based. Cost Per Click (CPC): CPC is the exact amount of money you pay for each click your ad gets.

Objectives and Key Results 116

Objectives and Key Results Profit margin Contract Campaign 116

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. Ramp up your SEO game. Ready to boost your web traffic?

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

ConversionXL

AUGUST 25, 2020

Right now… Facebook Messenger is growing at a rate of 600K new users per day. Facebook Messenger ads are incredibly cheap for most niches. Though individual results vary, but compared to email, my Facebook Messenger messages regularly achieve… 5X higher open rates; 8X higher click-through rates; 3.5X

Click Through Rate 80

Click Through Rate Non-Profits Promote Cross-sell 80

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JUNE 10, 2015

This makes it a social media platform with high conversion rates. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. The Bad: Don’t expect a high click-through-rate for your ad here. It’s normal to pay up to four or five dollars a click.

Networking 78

Networking Click Through Rate A/B testing Niche 78

Search Engine Land

MARCH 27, 2023

Before we dive in, keep the following caveats in mind: The quality of your prompts will largely determine the quality of your responses. Hudgens’s article was around 2,500 words, so we’ll be hitting up against the word and token limit of what ChatGPT actually remembers pretty quickly.

Niche 91

Niche CTR Click Through Rate Follow-up 91

Sales Hacker

JUNE 5, 2018

No matter your industry, niche, product, or service, the ideal is to communicate with prospects and customers as individuals. Combining market research and your customer personas to personalize from the ground up is the blueprint for powerful prospect and customer outreach. Personalized subject lines increase open rates by 29.3%.

Click Through Rate 92

Click Through Rate Campaign Niche Follow-up 92

Hubspot

OCTOBER 28, 2020

The best way to divvy up the measurement work is to hold individual members (or teams, if your marketing department is on the larger side) accountable for specific metrics. What are your company's typical email click-through rates? What is your average landing page conversion rate? Establish data benchmarks.

A/B testing 101

A/B testing Click Through Rate Technique Meeting 101

Hubspot

AUGUST 21, 2018

On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. But keeping up with the changes isn’t quite enough. Why Follow Marketing Trends? Let’s change up the algorithm of the search results page for fun.”.

Follow-up 101

Follow-up Niche Legal Represent 101

Search Engine Land

MAY 13, 2024

Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Respond to comments and messages promptly, ask questions to encourage discussion and share user-generated content to show appreciation for your followers. Always: Use a conversational tone. Track those metrics like a hawk.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Salesforce

APRIL 28, 2025

In fact, 90% of Instagram users follow at least one brand, making it a goldmine for SMBs. Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Behind-the-scenes content: Give your followers a sneak peek into your workspace or show how products are made.

Follow-up 59

Follow-up CRM Contract Trust 59

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

NOVEMBER 28, 2022

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Like native content, video ads autoplay, and users can like, comment, share, follow, or re-use sounds.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

OCTOBER 29, 2019

Ultimately, I ended up making a purchase. To grow your email list, you can create gated content that users have to sign-up to receive. For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. In order to show up online, you have to be active online.

Promote 101

Promote Click Through Rate Start-ups Engineering 101

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast. Diversification.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

FEBRUARY 27, 2019

But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Advertising on LinkedIn is a two-step process: first, setting up your LinkedIn campaign and then, creating your ad(s). Step One: Setting Up Your Campaign. How LinkedIn Ad Campaigns Work.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Search Engine Land

AUGUST 18, 2023

Analyze your current results Look at your current ranking and click-through rate for your chosen query. Examine your engagement metrics, such as bounce rate and time on page. For example, if we type “sliding doors”’” into the search bar, you can see the following results: Click to enlarge image.

Click Through Rate 89

Click Through Rate Engineering Niche Trust 89

Hubspot

JANUARY 14, 2021

We also recommend creating a slide deck that you project for your team in each meeting so you can all follow along with each agenda item. These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress.

Meeting 101

Meeting A/B testing Presentation CTR 101

Search Engine Land

JULY 25, 2023

To improve your chances of being featured in snippets, consider the following steps: Identify common user queries in your industry or niche and create dedicated content to address them comprehensively. For searchers who allow location targeting, Google is likelier to serve up your business toward the top of the page.

Engineering 97

Engineering Click Through Rate Territory Niche 97

Search Engine Land

MARCH 30, 2023

Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Support this action like you would your social media accounts by adding a Google News follow button linking to your publications on site. Adding 4:3 and 1:1 aspect ratio versions.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Avoid paid keyword traps.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

AUGUST 20, 2012

Just follow these four easy steps to a better lead nurturing approach. Make sure you use a broad label that covers a general industry instead of a niche one (e.g. Once you've set up your landing pages and forms to collect data about your leads’ challenges, give them some time to marinate so you have a substantial data set to analyze.

Click Through Rate 77

Click Through Rate CRM Niche Start-ups 77

Search Engine Land

MAY 7, 2024

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic. Following each spike in brand mentions, organic traffic grew. Why does Lectric rank in the top 3?

CTR 83

CTR Electricity Real Estate X-functional 83

Search Engine Land

APRIL 30, 2024

Who clicks your ads but doesn’t become a lead or make a purchase? Who fills out a form but never follows through to become a client or customer? Most businesses running ads already know who the “problem clicks” are from. It’s a common misconception: “An ad’s only job is to get clicked.

CTR 97

CTR Real Estate Legal Clients 97

Hubspot

MAY 26, 2011

Follow the 3 steps below to grab your copy! These results move up in the rankings. Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience. You can do video mark-up through a video XML sitemap, so you don't have to host the video.

Consult 78

Consult Click Through Rate Networking Niche 78

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. I log onto Twitter and see several people I follow have tweeted the same link. SEO Newsletters. Tech Bound.

UX 101

UX Engineering Follow-up Niche 101

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 121

Engineering Niche Promote Up-sell 121

ConversionXL

NOVEMBER 17, 2022

For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric. What’s important is how follower numbers translate to engagement, shares, increased brand awareness , and conversions. Conversion rate. Click-through rate. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

JULY 1, 2020

Having the numbers to back up marketing strategy is almost as important as the strategy itself. There are so many strategies and automation tools to back up those tough marketing choices effectively — no math needed. Make sure that when you make your test, you follow these best practices: 1. Have one specific goal.

A/B testing 101

A/B testing Campaign CRM Promote 101