Search Engine Land

APRIL 11, 2023

Significant efforts like migrations, re-launches, indexation changes, URL rewrites and so on can significantly affect SEO visibility during an update like they can at any other time. As the site grew, so did traffic – up until the September 2022 core update, where it began losing about 50% of its SEO visibility.

UX 89

UX Click Through Rate Clients Trust 89

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Start with demographic data. I can’t explain why I chose $3, but I guessed it would end up around $600 on Page #1 (200 * 3?). Sure enough, it did.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Search Engine Land

MAY 15, 2023

Generally, the largest of those traffic sources is organic search. Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched. A great starting point is Google’s mobile-friendly test. This is a problem.

Engineering 106

Engineering Click Through Rate Follow-up Service 106

ConversionXL

MARCH 31, 2021

In this article, I’ll outline how to create an agency content strategy that fuels your business development efforts and generates the optimal kind of organic traffic. When starting out, many agencies blog about topics directly related to their offering. Follow-up question: What are the biggest obstacles to achieving those goals?

Appointment 127

Appointment Clients Launch Follow-up 127

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast. Diversification.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Lead Fuze

DECEMBER 5, 2023

And here’s where generative AI comes into play: it can help you craft precise responses tailored to common search queries about your product or service. Decoding Google’s RankBrain for Improved User Engagement RankBrain assesses user engagement by evaluating dwell time and click-through rate of visitors to a website.

A/B testing 52

A/B testing User Experience Engineering Strategize 52

ConversionXL

MARCH 11, 2020

That potential continues to attract more B2B marketers, with 66% active on Instagram in 2019, up from 57% in 2018. If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. In honor of its mobile app launch, Planable created a short, slick video: .

B2B 113

B2B Education Promote Referrals 113

Lead Fuze

MAY 27, 2023

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Lead Fuze

AUGUST 6, 2021

This also includes identifying customers who have signed up for a trial of your product, but haven’t begun using it. If you want to increase revenue fast, start by reaching out to customers to cross-sell and up-sell products you think could also meet their needs. 1 Click-through rate. 8 Pipeline Management.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64

Hubspot

JANUARY 12, 2011

If links are the currency of the Web, then headlines set the exchange rate. Headlines influence click-through rates for emails, search engine optimization for website pages, and social sharing and inbound links for blog posts. Let's say that you are about to launch an important new ebook for lead generation.

Click Through Rate 56

Click Through Rate A/B testing Healthcare Lead generation 56

PandaDoc

FEBRUARY 16, 2023

You’ve probably turned on CNBC long enough to hear about big companies hitting or missing their “sales forecasts,” and you’ve probably seen company stocks going up or down based on how analytics compare historical sales data to those forecasts. Here’s a very simple look at those basics: Leads. Some of these metrics might be obvious.

Sales 52

Sales Clients Technique Growth 52

Hubspot

FEBRUARY 1, 2021

Show that you appreciate them by offering them a special discount for signing up early and quickly. Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Start contests within your company. Add a date limit, too.

Sell 99

Sell Promote Price Networking 99

Hubspot

AUGUST 22, 2012

While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. That's why it's important to regularly update the designs of your calls-to-action.

Conversion 65

Conversion A/B testing Click Through Rate Promote 65

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

APRIL 26, 2012

Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. 4) Post Views per Contributor - Nothing like stirring up a little competition among your employees, right? Use this metric to generate some friendly rivalry that helps increase content quality.

Lead generation 73

Lead generation A/B testing CTR Click Through Rate 73

Hubspot

DECEMBER 7, 2010

To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Good offers drive active interest and keep you subscription rates high. Are you considering producing webinars or launching surveys? I signed up for it and I look forward to it.

Strategize 59

Strategize A/B testing Click Through Rate High impact 59

Hubspot

MAY 23, 2011

Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.

Click Through Rate 55

Click Through Rate Campaign Launch Networking 55

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. Making a visitor or lead fill out a form is unnecessary. What an Offer Is.

Lead generation 65

Lead generation Education Promote Click Through Rate 65

Pointclear

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. What can I do?

CRM 71

CRM Hospitality Click Through Rate Start-ups 71

Pointclear

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. What can I do?

CRM 53

CRM Hospitality Click Through Rate Start-ups 53

Martech

NOVEMBER 22, 2023

Before we start, let’s agree that tracking how many qualified appointments you get from PPC advertising and how much they cost you rather than the number of leads is better. Setting aside a bit more budget for the month’s end, you can capitalize on this reduced competition and gain more impressions and clicks at a more favorable cost.

Appointment 116

Appointment Campaign Strategize Click Through Rate 116

Hubspot

FEBRUARY 27, 2019

But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post and refer to it when you're ready to get started. Advertising on LinkedIn is a two-step process: first, setting up your LinkedIn campaign and then, creating your ad(s).

Campaign 101

Campaign CTR Click Through Rate CRM 101

Salesforce

JANUARY 11, 2024

But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies. They stretch from mid-level managers all the way up to the C-suite. Multiple stakeholders.

B2B 59

B2B B2C Manufacturing Government 59

Hubspot

SEPTEMBER 12, 2019

Start with a design template. Double down on lead generation. An amazing new feature for Instant Experience ads is a lead generation add-on called Instant Forms. As a result, users tended to get a little too click-happy. Ability to embed Facebook pixels. Ability to add third-party pixels for A/B testing.

Campaign 72

Campaign Lead generation Transportation A/B testing 72

Hubspot

MAY 14, 2018

You want to provide value up front, giving your contacts something that helps them before asking them for a single thing. Read on to see how you can start fixing your nurturing strategy, and how we grew our own engagement by over 1000%. We’ll start by taking a quick trip back in time. Should not be a sales pitch.

CTR 77

CTR Click Through Rate Contact Follow-up 77

Hubspot

MAY 17, 2021

Today, I look forward to checking my email and hearing from my favorite brands on everything from the news and the marketing world to product launches and sales. A timer isn't only useful for upcoming events or sales, you can use them for: Product or website launches. You can start using Stripo for free. Milestone celebrations.

Click Through Rate 100

Click Through Rate Launch Price Clients 100

Hubspot

SEPTEMBER 17, 2018

It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Launch a new product? Always start with a timeline. Live Videos. longer with live video than with video on-demand.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

SEPTEMBER 19, 2012

So instead of sitting through prep meetings for next week's meetings about the big meeting where you'll decide who should be in the meeting to decide whether you should, like, pursue a new group of search terms. you just sit down and do a little research and start pursuing those gosh darn search terms. but man alive, loosen up, people.

A/B testing 72

A/B testing Contract CTR Click Through Rate 72

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Campaign 98

Campaign B2B Lead generation CTR 98