Hubspot

JANUARY 12, 2011

If links are the currency of the Web, then headlines set the exchange rate. Headlines influence click-through rates for emails, search engine optimization for website pages, and social sharing and inbound links for blog posts. Let's say that you are about to launch an important new ebook for lead generation.

Click Through Rate 73

Click Through Rate A/B testing Healthcare Lead generation 73

Hubspot

APRIL 13, 2012

2) Google+ attracted 20 million users within the first 3 weeks of its launch. 22% of referral traffic, falling from.24%. of referral traffic. 25) Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. of referral traffic. of referral traffic.

Referrals 78

Referrals Click Through Rate Networking Retail 78

Salesforce

NOVEMBER 30, 2023

Loyalty and referral-focused campaigns encourage your existing customers to become brand advocates. It dramatically increases conversion rates and customer satisfaction. Say you’re a mid-sized e-commerce apparel company launching an awareness-focused campaign aimed at young professionals.

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” The “Site Categories That Sent Referrals vs. Received Visits” chart is a great summary of the data. ” It has been seen by over 250,000 people since being released.

CTR 98

CTR Referrals Contact Engineering 98

ConversionXL

MARCH 11, 2020

If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. In honor of its mobile app launch, Planable created a short, slick video: . Only 11% of B2B companies have influencer marketing programs. micro-influencers). Image source ). Conclusion.

B2B 113

B2B Education Promote Referrals 113

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Customers will bounce through various actions throughout their experience with your brand.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. Brands with large audiences may find organic social to be an effective channel for acquisition, retention, and referrals. Growth marketers focus on the entire customer journey.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Salesforce

APRIL 16, 2024

Stay on top of performance metrics Monitoring email metrics such as open rates, click-through rates, and conversion rates will cost you nothing but time, and it will be worth it. Simplify analytics by focusing on key metrics like open rates, click-through rates, and conversion rates.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Fancy growing your audience through sponsorship?) An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. A blog can delight existing customers with fresh content for repeat business or referrals. What is the conversion rate of email marketing? Click-through rate (CTR).

Campaign 101

Campaign B2B Lead generation CTR 101

ConversionXL

FEBRUARY 26, 2014

Our very best day for conversion rate is Friday, but it’s also the lowest click through rate days. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks. Do you notice spikes a few days after your content launches? We should look toward.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Search Engine Land

JANUARY 21, 2023

Also on this day Google Search launches updated mobile design and interface 2021: The updated interface aimed to make the search interface easier to read for searchers while providing a cleaner and more modern experience. Google even tested this back in 2017. in 2008.

Cross-sell 82

Cross-sell Engineering Referrals Gaming 82

Hubspot

JULY 20, 2012

Hopefully you'll be doing something in the sun this weekend, like sipping a fruity drink on the beach with the breeze blowing through your hair, your skin glowing, and sand between your toes. Or maybe you're stuck putting the finishing touches on that marketing campaign you're launching on Monday. Cuz I want it all. or nothing at all."

Drivers/motivators 78

Drivers/motivators Cold Call A/B testing Click Through Rate 78

Search Engine Land

JULY 25, 2023

Elements such as images, videos, and carousels can significantly enhance your content's visibility and click-through rates, while providing a more appealing experience for your visitors. Google has introduced the world to Bard, its conversational AI product launched to compete with ChatGPT.

Engineering 97

Engineering Click Through Rate Territory Niche 97

Hubspot

MAY 2, 2012

1) Launching a Private Social Media Account. That's exactly what CVS did when they launched its CVS_Cares Twitter account. If you had tried to follow them around launch time, this is what you would have seen: Seriously? If you had tried to follow them around launch time, this is what you would have seen: Seriously?

Follow-up 78

Follow-up Promote Launch Click Through Rate 78

ConversionXL

JULY 21, 2022

It’s a gesture that has achieved a 9.89% click-through rate. billion ,15 times that of its biggest competitor Chorus , which launched the same year. Customers are given what they need to succeed, which turns them into raving fans and advocates that help grow the company through referrals.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

MARCH 29, 2012

In other words, create visual content that’s so cool, people won’t care that it’s also driving referral traffic and inbound links to your website. This is the kind of content targeting inbound marketers relish, because it leads to higher click-through rates and a more engaged social following.

Networking 78

Networking Click Through Rate Follow-up B2C 78

Hubspot

FEBRUARY 7, 2012

For example, if you conduct analysis that shows that your blog is typically how new visitors find you (whether through social media, search engines, or another referrer), you can infer that many people who land on your blog are first-time visitors to your website. Create blog content around your offers.

Lead generation 78

Lead generation Education Promote Click Through Rate 78

ConversionXL

JUNE 2, 2022

Inbound marketing for lead generation maps to the buyer journey and focuses on awareness-building marketing campaigns across multiple touchpoints, such as: Blogging ; Email marketing ; Social media marketing ; Referral marketing ; SEO optimized website landing pages ; Audio and video content.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. If you pursue these partnerships to help you win new clients, you can't fake your way through it, though. 9 Reasons Your Retainers Aren't Bigger. 1) Your Own Marketing Sucks.

Clients 78

Clients Technology Technology Contract 78

PandaDoc

FEBRUARY 16, 2023

Economic conditions, new product launches , poor decision-making or business management, and unforeseen future events can all create deviations in the predictive models and lead to woefully inaccurate projections. If you’re using Facebook or LinkedIn ads, can you double the ad spend and keep the click-through rate?

Sales 52

Sales Technique Clients Objectives and Key Results 52

Veloxy

SEPTEMBER 28, 2021

As we mentioned earlier, a lot of entrepreneurs have actually found success by launching startups and building careers on little more than cold emails. However, this segment will offer a good example and a solid starting point to launch off of. 8: I found you through (referral name) Never underestimate the power of referrals.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Follow-up 134

ConversionXL

NOVEMBER 18, 2014

Experian found that confirmation emails had average click-through rates from 12 to 20 percent, approximately five times the rate of bulk mailings. The same trend held across any email metric including open rates, revenue-per-email and transaction rate. Image from MarketingSherpa.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

FEBRUARY 27, 2019

As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. If you want to understand all the options (pros and cons) look at this article.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg.

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

MAY 15, 2012

As the Boston Globe highlighted eloquently on our behalf to announce today's launch of HubSpot's new email tools , email marketing is not dead! 8) ModCloth Promotes Its Referral Program. Do you have a referral program ? Do your customers know about it? I didn't know ModCloth had one. until I saw this email. Good thing, eh?

Referrals 78

Referrals Click Through Rate Construction Entertainment 78

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. At ClassPass, they see referrals as important for bringing in new clients, so it makes sense to incentivize referrals. Is it a foundational feature?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Dropbox: first achieved growth through virality. So they optimized referral process. Example: wechat in China. Building trust.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

SEPTEMBER 19, 2012

That way you can see if Monday's email send had any impact, and whether it was more or less than the impact of the new offer that launched the week before. How can a marketer be expected to meet, say, a leads goal if they can't create a new landing page to launch their new offer and collect leads? sometimes all of the above.

A/B testing 78

A/B testing Contract CTR Click Through Rate 78

Hubspot

SEPTEMBER 4, 2019

Alex Birkett , Senior Growth Marketing Manager at HubSpot, explains why getting featured on these lists is so important for your business: "If you look at these search results in terms of pure click-through rate, there's an upper limit on how much traffic you can bring to your own product page by ranking on your own site's listicle.".

A/B testing 101

A/B testing Pitch Referrals Niche 101

ConversionXL

APRIL 29, 2014

It was the key to our success in scaling LogMeIn to a publicly-traded company, and helped us optimize our referral program at Dropbox, whose latest funding figures peg it’s value at a rumored $10 billion. will it take to launch these tests. How important is CRO? The Difference Between Testing and Unlocking Growth.

Engineering 117

Engineering Conversion Growth A/B testing 117

ConversionXL

FEBRUARY 3, 2022

At launch, marketing is based on customer behavior related to the problem your product solves. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Pay-per-click advertising. Measure click-through rate and landing page conversions.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Martech

MARCH 25, 2025

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. We also saw an unsubscribe rate 41% higher than the median. Does the newsletter advance your organizations business goals?

B2B 117

B2B Promote Click Through Rate Territory 117

Sales Hacker

APRIL 18, 2025

Click-through rates dropped by 25%. They paid 50+ influencers to amplify their launch and backed it up with product. Then partner with them before your launch. Combine this with referral programs (e.g., Clicks are down 25%+ due to LLMs. Sydney saw it firsthand at G2 and Drata. Googles UI has changed.

GTM 91

GTM Click Through Rate B2B Trust 91