Remove Click Through Rate Remove Lead generation Remove Networking
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Updated answer: Sure!

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Lead generation: The number of leads generated through content offers (e.g.,

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. Lead generation : Attract potential customers and grow your audience. Sales : Drive conversions and revenue through your video content.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75% Reach out to your first-degree network and make sure that they know what you do. It’s where thought leadership happens. Source: Gartner ​.

Closing 62
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Tips to Optimize Your Ecommerce Store with AI

Salesforce

Automate marketing and customer engagement Did you know that about 47% of email marketers already use AI to generate email marketing campaigns ? You can automate various aspects of marketing, including content creation, email marketing campaigns, lead generation, and lead nurturing.

Price 52
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LinkedIn: The marketer’s guide

Martech

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. higher click-through rate than single-image ads.

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Best Social Media Platforms for Growing Businesses (2025)

Salesforce

Tweeting links can significantly increase website visits and lead generation. It’s the best platform for SMBs and startups looking to engage in B2B marketing and professional networking. In fact, 89% of marketers use LinkedIn for lead generation.

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