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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

The reality is, cold outreach is a powerful marketing technique that can unlock untapped potential for your business. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Personalization Techniques and Their Impact on Engagement Personalization is critical in cold outreach.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You either get an immediate answer or click through to a site, with no need to return to the SERP.

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The Guide to Email Deliverability: Tools, Tips & Best Practices

Salesforce

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. DKIM (DomainKeys Identified Mail) DKIM is an email authentication technique that adds a digital signature to the email message’s header.

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Structured data and SEO: What you need to know in 2025

Search Engine Land

Here’s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more. Google uses structured data to create enhanced listings, rich results and various features in search engine results pages (SERPs). What is structured data?

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership.

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How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Using this data, your sales person is better equipped to answer questions and anticipate objections, because they know exactly what the lead has been exposed to. Now what if I told you that 52% of all mobile ads result in a phone call AND there was a way to easily get your phone number in front of people searching from their mobile phone?

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The Art of Writing Effective Sales Mails

The 5% Institute

In today’s digital age, where communication is predominantly conducted through email, writing effective sales mails has become a vital skill for businesses and professionals. A well-crafted sales mail can be the key to capturing the attention of potential customers, generating leads, and ultimately closing deals.