Remove Click Through Rate Remove Product Remove Referrals
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Publishers report ‘negligible’ traffic impact of Google AI Overviews

Search Engine Land

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying. ” What Ziff Davis is saying.

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Google AI Overviews have negligible impact on traffic say publishers

Martech

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Replacement metric: Website conversion rate (by traffic source and goal completion) Why it’s stronger: Conversion metrics tell you what percentage of your website visitors are completing a desired action (e.g., Measuring the conversion rate from those clicks (e.g., Tracking the completion rate of key user flows (e.g.,

CTR 84
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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

AI can now analyze vast amounts of data and anticipate needs, suggest relevant products, content, or support. Create AI-powered content and creative personalization AI can now help create personalized landing pages, product descriptions, and even ad creatives that adapt based on user behavior, preferences, or location.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority.

Closing 62
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What is customer engagement? Strategies and best practices to know

Highspot

Key takeaways Highly engaged customers tend to stay loyal to companies, spend more on their products and services, and become brand advocates. “They often become vocal brand advocates, spreading the word about the company and product. What is customer engagement? Those are high-level benefits.

GTM 52
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The biggest email newsletter mistake B2B companies keep making

Martech

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. We also saw an unsubscribe rate 41% higher than the median. Dig deeper: Beyond click here 4 rules for better email CTAs 3.

B2B 117