ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Amazon wants to sell products. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Click Through Rate

Search Engine Land

SEPTEMBER 6, 2023

This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. Sometimes called content siloing , this approach involves creating a central main content page (pillar page) and connecting it with related subtopic pages through strategic linking.

CTR

Search Engine Land

NOVEMBER 7, 2022

With both content and SEO working together, you’ll hit two bullseyes: SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. SEO and content work together to improve the user experience.

User Experience

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. User research affects earnings, and earnings validate user research, but accountability differs.

UX

ConversionXL

JULY 8, 2014

Our research showed titles with eight words had the highest click-through rates with these headers performing 21% better than average – so consider the length of your title if you want to get clicks. Positive superlatives don’t sell. Characteristic 4: They Have Between 5-9 (or 16-18) Words. Why not seven?

Click Through Rate

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

Price

Hubspot

MARCH 19, 2019

AdRank is calculated by multiplying your maximum cost-per-click bid with the quality score of your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. Their content has to be engaging. Image Credit: Google AdSense.

Click Through Rate

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers

Search Engine Land

MARCH 13, 2024

Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate. Identifying Topics for Ranking and Click-Through Rate: 1.

Real Estate

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers

Hubspot

MARCH 10, 2016

1) Increase Click Through Rates & Improve Visits from Organic Search. The percentage of clicks consistently drops off as you go further down the page, because a more relevant result is, logically, usually at the top of search engine results. 4) Use it to “Sell” Your Content. The long answer? via HubSpot.

Click Through Rate

Hubspot

MAY 9, 2019

AdRank is calculated by multiplying your maximum cost per acquisition bid with the quality score of your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. Sell a feeling. Their content has to be engaging.

Click Through Rate

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers

Martech

FEBRUARY 20, 2024

They meet expectations based on previous user experience. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Features tell, benefits sell , they say, and I couldn’t agree more. From our experience, adding such a personal touch facilitates the decision-making process.

B2B

Search Engine Land

FEBRUARY 14, 2024

Tactics include optimizing product pages and enhancing the overall user experience. User-friendly checkout processes and persuasive product descriptions significantly contribute to conversion success. Engaging content and positive user experiences contribute to higher rankings.

Customers

Search Engine Land

FEBRUARY 1, 2023

Study: Facebook Ad Click-Throughs Declining 2011: Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what was considered to be the industry average of 0.1% Honeycomb Puts Android 3.0

Engineering

Heinz Marketing

AUGUST 28, 2023

Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs). Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies. Cost Per Click (CPC): Determine the cost of each click on your ads.

B2B

Search Engine Land

AUGUST 2, 2023

Take advantage of the space Google offers, especially within the product description field, to offer an appealing sell to potential buyers. Selecting and optimizing product images High-quality and compelling images can also significantly impact your product listings' click-through rate and overall performance.

Product

Hubspot

FEBRUARY 22, 2019

Within each of these ad groups, we might bid on keywords that consists of our competitors’ brand names plus each product we both sell. You could bid $10 per click while your competitor bids $5 per click, and you could still lose that auction if they have a high enough quality score. Quality Score. Match Types.

Process

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email.

Customers

Hubspot

JANUARY 9, 2019

When the paid acquisition team broadened their targeting to all browsers, they discovered that they could acquire twice as many users for HubSpot’s Google Chrome extension compared to only targeting Chrome users. Experiment. Cost Per Regular User. Cost Per Click. Sell a feeling, not a product. All Browsers.

Process

ConversionXL

FEBRUARY 17, 2021

The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads. Ad platforms will keep selling inventory. Users can block first-party cookies, but doing so often impacts the user experience (e.g.,

Networking

ConversionXL

NOVEMBER 28, 2022

Ads are a natural part of the experience. You can use this to your advantage to sell more products. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. TikTok users embrace ecommerce. click-through rate, of which 3.4%

Customers

ConversionXL

APRIL 27, 2017

How well you handle these pages impacts: user experience, SEO, and sales. User Experience (UX). Happier, more engaged users means better search results, right?” Let’s say you’re selling iPhone cases. How well you handle out of stock product pages impacts user experience, SEO and sales.

Product

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. LinkedIn also puts the end-user experience first. Ad relevance.

CTR

Search Engine Land

JANUARY 30, 2024

Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. This month, we shine the spotlight on: Web Design: Discover how a well-designed website can enhance user experience, improve conversions, and boost your online presence.

Clients

Hubspot

SEPTEMBER 12, 2016

The publication devised a plan to set aside portions of its website to sell space to advertisers, similar to how ad space is sold in a print magazine. They called the ad spaces "banner ads," and charged advertisers a n upfront cost to occupy the real estate for a set time period -- very different from today's pay-per-click model.

Transportation

Search Engine Land

MAY 15, 2023

Slow, cruddy hosting creates a poor user experience and ultimately creates a site that Google is not so keen to show in the search results. And winning those clicks can help improve visibility and is absolutely vital in driving more users to your pages. Advertise the page and improve click-through rates.

Engineering

Search Engine Land

JULY 25, 2023

Try to specialize in topics you or your team can write from a place of real-world experience. Just like featured snippets, entity descriptions that are concise, compelling and succinctly highlight your unique selling points and core expertise are likeliest to get featured.

Engineering

Hubspot

SEPTEMBER 12, 2019

Pre-made templates can help you get your Instant Experience campaigns created and published -- fast. Instant Storefront helps you sell your products in a grid format. Ultimately, collection ads can result in higher click-through rates and better overall performance for your campaigns. Keep your design in mind.

Campaign

ConversionXL

NOVEMBER 17, 2022

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention.

A/B testing

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Recommended reading: How Does Product Copy Format Affect User Engagement?

Conversion

Hubspot

AUGUST 9, 2016

This helps provide a more relevant ad to the person searching and, in theory, higher click through rates. For example, if you sell office supplies and you have an ad group for printer ink with keywords such as HP 564 ink, HP 920 ink, HP 951 ink etc.

Click Through Rate

Hubspot

MAY 26, 2011

Facebook and Twitter both sell data to Google and Bing, and that data is then included in search algorithms. Click-through rates and time spent on the site goes way up. Number one is, given this Panda update, I think they went a little light on what they can do from the user's perspective.

Consult

Search Engine Land

MAY 7, 2024

selling over 400,000 eBikes in the last four years. Figure 5 (Source: Backlinko ) Note : I use the term “clicks” to explain “organic traffic” from Semrush’s reporting. Background: The brand Lectric eBike is one of the fastest-growing electric bike companies in the U.S., Why does Lectric rank in the top 3?

CTR