Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. If Meta and Google are your only media buys, then those two platforms analytics can provide a pretty decent view of the impact of that spend to your business.

Negotiate 127

Negotiate Advertising/ Marketing Cross-sell Technology 127

Anthony Cole Training

SEPTEMBER 8, 2014

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. According to Wikipedia - A sales process is an approach to selling a product or service. In closing their comments, Trailer and Dickie clearly state that selling is both a science and an art.

Process 206

Process Sell Cross-sell Negotiate 206

RAIN Group

APRIL 10, 2024

Whether you call it cross-selling, upselling, or growing accounts , maximizing revenue from existing clients often represents an untapped revenue growth opportunity.

Cross-sell 52

Cross-sell Clients Sell Represent 52

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Deepen Customer Insights.

Strategize 72

Strategize Cross-sell Strategic partnership Clients 72

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 208

Campaign Appointment Cross-sell Pitch 208

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? Key account management is the process of putting in place systems to ensure you deliver ongoing value, consistency, and hold onto your current clients you already have an agreement in place with. Finally – happy clients provide referrals.

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. Impact and Transformation : The ability to make a significant impact on clients’ businesses and sometimes on broader industries is a common theme.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Highspot

JANUARY 23, 2025

Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships. In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Hacker

MAY 30, 2025

Monthly : Strategic deep dives with broader leadership. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Planning becomes cross-functional by default. But only if you build time for it. Share credit and accountability.

GTM 103

GTM Cross-sell Pipeline Launch 103

The 5% Institute

AUGUST 15, 2023

In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic account management, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

PandaDoc

OCTOBER 15, 2024

It allows us to respond quicker to quotation requests and track the client’s activity. Richard Gosler, Creative Director PIXELHAUS Enterprise software : large companies that sell intricate software to other enterprise-level companies (B2B, Saas) need a high level of flexibility, customization, and have several steps within their sales cycles.

Legal 52

Legal Contract Cross-sell Finance 52

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. Both plans are crucial when building out your strategy selling foundation.

Sell 98

Sell Cross-sell Lead generation Referrals 98

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Salesmate

DECEMBER 11, 2020

Insurance agents deal with multiple tasks and clients every day. As we mentioned earlier, it’s a competitive market, and insurance agents tackle a myriad of issues when they’re working with clients. The insurance sector especially faces cut-throat competition when it comes to gaining more clients.

CRM 128

CRM Cross-sell Clients Follow-up 128

Salesforce

OCTOBER 18, 2024

You can sell products without holding inventory by partnering with suppliers who ship directly to customers. Service-based businesses Instead of selling physical products, service-based businesses offer customers value by providing expertise, skills, or labor. Be strategic in hiring by defining clear roles and expectations.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Hubspot

MARCH 18, 2019

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." The difference between key account management and selling. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Veloxy

AUGUST 31, 2023

Instead, it lists the tactics our clients use at Veloxy. From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. And while you can always push a product for the sake of selling it, you’ll only sell it once.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Sales Hacker

APRIL 25, 2025

They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Design around how customers want to buy, not how you want to sell Internal convenience should never beat customer experience. They were designed around natural customer buying journeys: corporations, fund admin clients, private equity firms.

Growth 68

Growth GTM Cross-sell Negotiate 68

Hubspot

MARCH 7, 2018

Client Acquisition Rates. Existing Client Engagement. Upsell/Cross-Sell Rates. Client Acquisition Rates. Another commonly used measurement is rate of client acquisition. Existing Client Engagement. Upsell/Cross-Sell Rates. KPIs for Sales Managers. New Leads/Opportunities.

Territory 101

Territory Cross-sell A/B testing Promote 101

ConversionXL

JANUARY 26, 2017

The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails. Image Source.

Cross-sell 120

Cross-sell Retail Referrals Education 120

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 78

GTM Engineering Customers Cross-sell 78

Sales Hacker

DECEMBER 14, 2022

I’m Mayte Vera, operations manager at TigerLRM, and I leverage my experience in sales enablement management to help users focus on strategic approaches to sales enablement practices and how to define and implement successful sales processes. Selling has historically been an inefficient activity. Don’t sell excitement — sell techniques.

Meeting 116

Meeting Cross-sell Technique Education 116

Martech

NOVEMBER 8, 2023

We examine how marketers do the core functions of these strategies and what the high-performing programs do differently to isolate success patterns and share them with our clients. Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. The key takeaway? Get MarTech!

Customers 126

Customers Construction B2B Cross-sell 126

Score More Sales

AUGUST 11, 2011

Others are strategizing on and successfully growing revenues. Use an automated system to set next actions with clients and strategic partners too. Remember that strategic (or referral) partners can refer you many companies over time, so why are you not contacting them on a regular basis? Social Selling. Categories.

Niche 103

Niche Strategize Cross-sell Referrals 103

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? When Should You Move Upmarket? Look at your team.

Cross-sell 120

Cross-sell Price Account management Up-sell 120

Martech

JULY 31, 2023

Offers and incentives Work with your clients or colleagues to determine what they’d like to offer that will keep them profitable. Cross-selling is generally a big opportunity (if you just sold sneakers, offer them a bundle of snazzy shoelaces). I’m often asked about the best things to test first.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

SalesLoft

MAY 31, 2016

When a sales organization first looks to scale, the first strategic move is to sales development. Sales pods are collections of cross-functional roles, each dependently intertwined to achieve a specific and scalable goal within a sales organization. To reach that end goal, should your sales pods be cross-functional? Industries?

Strategize 52

Strategize Teamwork Cross-sell Objectives and Key Results 52

ConversionXL

NOVEMBER 4, 2021

Specifically, according to Leo Castro , previously at PayPal and currently product marketing executive at Decisive Moment Marketing: “ They’ve got to have a mix of traits tied to strategic thinking, cross-functional execution, and of course, messaging acumen.”. Use curiosity to dig into products and clients.

Product 127

Product E-commerce Strategize B2B 127

SaaStr

JANUARY 31, 2022

Adding C-level engagements and cross-departmental selling will lengthen your sales cycle but it will provide you with customers who stick and an increased average transaction size. Once you’ve got a great team in place it’s time to think about how you can be strategic with those team members. Cross-team resolution of issues.

Cross-sell 98

Cross-sell Territory Quota Networking 98

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 104

GTM E-commerce B2B Profit margin 104

Martech

JUNE 27, 2023

In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. Sell, close. But clients thirst for at least a general sense of whether a vendor is likely to fit their budget. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties.

B2B 117

B2B Customers Cross-sell Price 117

Partners in Excellence

SEPTEMBER 10, 2012

They represent strategic priorities and initiatives for the organization and the organization needs to align resources and commitments to support the implementation and execution of these strategies. There really are a few core strategies that companies look at: How do we find more stuff to sell within our current sweet spot?

Non-Profits 106

Non-Profits Manufacturing Cross-sell Education 106

Score More Sales

JULY 20, 2011

We thought we’d share an internal list on how we work 1-on-1 with our coaching clients – this is an idea list of what one can talk about (virtually, by phone, iPad 2 Face Time, or a Skype Video Chat) to a sales strategist to help get unstuck and grow sales. Good selling, Richard Sakanashi. . by Lori Richardson on July 20, 2011.

Cross-sell 91

Cross-sell Consult Niche B2B 91