Search Engine Land

AUGUST 5, 2024

Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. You aren’t alone. A pipeline of work with timelines.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Search Engine Land

SEPTEMBER 15, 2023

But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. Offer a formal point of view (POV) before initiating work A well-crafted POV document can help set clear expectations for clients.

Clients 130

Clients Objectives and Key Results Legal Engineering 130

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Veloxy

JANUARY 2, 2024

But with more businesses competing for a limited client pool, lead generation is becoming harder. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Sales professionals in outside sales roles enjoy a higher level of autonomy, often working independently and engaging directly with clients to build strong customer relationships.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. Avoid shiny objects. But the sky is not falling just yet, my friends.

Technology 131

Technology Technology Objectives and Key Results Construction 131

Martech

APRIL 28, 2025

The result is expanded reach, with audiences that Evertrak couldn’t access through traditional industry channels. For digital natives who’ve grown up with seamless technology experiences, these disconnects are job application deal-breakers. The result is a business model force multiplier.

Meeting 115

Meeting Objectives and Key Results Manufacturing Retail 115

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? If you do implement account based selling, you don’t have to use it for every client. The 5 key features are detailed below: 1. When should account based selling models be used?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. —

Objectives and Key Results 245

Objectives and Key Results Cross-sell Sales Technology 245

Search Engine Land

FEBRUARY 13, 2024

That means as agency partners, we need to shift toward acting more as consultants for our clients. We must use our expertise to provide strategy and guidance that leads to business growth rather than hands-on-keys busywork. Where do your clients stand? Or are they still learning how to configure Salesforce objects?

Clients 116

Clients Objectives and Key Results Consult Conversion 116

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. In short, you’ve done nothing at all.

Clients 114

Clients Closing Objectives and Key Results SQL 114

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Hubspot

JUNE 16, 2025

Pitching clients, negotiating partnerships, growing a network. The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” in deals across Fortune 500 clients.” Incorporate critical CRM and sales technology proficiencies. You can’t escape it. Same story. Closing deals is great.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Cerebral Selling

FEBRUARY 22, 2021

Little did he realize how much water heating technology has changed over that time and after a brief education by a local contractor, he ended up going with a modern, tankless hot water system. If we assumed a reactive stance and simply responded to the client’s stated requirements, there’s no way we would have won the business.

Process 227

Process Customers Objectives and Key Results Clients 227

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. I also expect companies will apply this technology in reasonable ways. These three developments stood out for me this year.

Retail 135

Retail Niche Objectives and Key Results Technology 135

Anthony Cole Training

NOVEMBER 12, 2012

Tools - uses technology to aid and assist in the traditional methods of prospecting: pre-approch mail, direct mail, social networking, prospect facing networking opportunities. The key here is to understand that a HUNTER does NOT rely solely on social networking and technology to build their pipeline.

Objectives and Key Results 157

Objectives and Key Results Appointment Networking Pipeline 157

Anthony Cole Training

NOVEMBER 12, 2012

Tools - uses technology to aid and assist in the traditional methods of prospecting: pre - approch mail, direct mail, social networking, prospect facing networking opportunities. The key here is to understand that a HUNTER does NOT rely solely on social networking and technology to build their pipeline.

Gate keeper 157

Gate keeper Objectives and Key Results Appointment Networking 157

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Pop!

OCTOBER 18, 2021

Besides old age cold calling , companies are increasingly using new technology to win more deals. Using certain criteria, you can narrow your search results down to leads that are most relevant to your business. Communicating with your sales team is just as important (if not more important) as communicating with your potential clients.

Prospecting 243

Prospecting Price CRM Lead generation 243

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. For buyers, it offers a smoother, less overwhelming purchasing experience. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Martech

MARCH 20, 2025

How it helps you Sales managers can now forecast revenue more accurately without custom objects or third-party tools. This workspace helps managers quickly spot issues, refine strategies, and ensure quarterly goals stay on trackall while streamlining access to key reports and analysis tools.

A/B testing 105

A/B testing Objectives and Key Results CRM Pipeline 105

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Martech

JUNE 9, 2025

One of the detrimental shifts in B2B marketing brought on by marketing technology and the growth-at-all costs mentality over the last decade is that we adopted a feeling of control over buyers. We failed to see the lie and took the bait for the promise of a way to tangibly measure marketing results in the short term, focused on revenue.

B2B 64

B2B Objectives and Key Results Campaign Clients 64

Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. For more than five years, Schneider National pushed out generic messaging around “better people, process and technology”. Schneider was used to seeing 12–18 month sales cycles.

GTM 106

GTM E-commerce B2B Profit margin 106

Lead Fuze

MAY 26, 2023

You’ll also learn about offering comprehensive services such as lead generation and social media advertising while maintaining professionalism when attracting clients. One of the top-notch SEO tools out there is Semrush , which can help boost your visibility on search engines and attract potential clients.

Objectives and Key Results 98

Objectives and Key Results Technique Price Clients 98

Martech

FEBRUARY 10, 2025

Advanced solutions like ads.cert, the SupplyChain object and emerging device attestation for CTV are critical to closing these gaps, helping to curb bad actors and fraudulent activities. These technologies arent just incremental upgrades, theyre game changers. In 2015, ad fraud caused $4.6 billion in annual losses in the U.S.,

Objectives and Key Results 87

Objectives and Key Results Represent Education Trust 87

Salesforce

NOVEMBER 15, 2022

Even when you’re understandably cautious about spending overall, investing in the right technology can actually save time and money in the short term. That’s even more true over the longer term, because whatever the future holds, you can bet digital transformation will be key to navigating it successfully.

Electricity 98

Electricity Objectives and Key Results Technology Technology 98

Sales Pop!

JANUARY 24, 2022

Currently, many businesses are considering integrating blockchain technology into their operations. You can also take your business to the next level by introducing blockchain technology to your business. A brief explanation can suffice before we explore the benefits of this technology. Source: YourStory.

Objectives and Key Results 130

Objectives and Key Results Consult Niche Contract 130

Sales Pop!

OCTOBER 30, 2024

This helps ensure that the content is highly relevant to the target audience, addressing specific challenges they are facing in their journeywhether that’s a common objection during the sales process or the latest industry trend affecting buying decisions. AI tools can generate transcripts quickly , making this process seamless.

Objectives and Key Results 130

Objectives and Key Results Healthcare Education Sales 130

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. How to utilize it, turn it into intelligent data is key. But what exactly is Intent Data?

Objectives and Key Results 129

Objectives and Key Results B2B Technology Technology 129

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. This is MarTech.

CRM 142

CRM E-commerce Objectives and Key Results Retail 142

Heinz Marketing

NOVEMBER 22, 2024

They tackled the essentials of building agency partnerships that drive real results. What are some key learnings you’ve seen that indicate an agency might be a great fit for a particular client’s needs? Matt: Start with clarity on your objectives. Or by contrast, it’s probably not a great fit?

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Martech

JANUARY 18, 2022

After diving deep into their data storehouse, others took what they learned, moving to agile marketing and finding new ways to use marketing technology more effectively to stay ahead of covid-driven uncertainty. They’re the keys to any email program. This objective method also helps you anticipate what’s coming next.

Objectives and Key Results 141

Objectives and Key Results Clients Follow-up Start-ups 141