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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Trust 70
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 122
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This day in search marketing history: January 13

Search Engine Land

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Report: FTC Expanding Anti-Trust Investigation Of Google To Include Google+.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

All the deal structure parameters will have a direct impact on value and cost, hence price. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. The challenge is to develop a pricing model that blends the different value perceptions across all customers. Pricing models.

GTM 74
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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

McKinsey also discourages brands from raising prices in times of high demand and focusing on other vital business and customer experience strategies instead. Ultimately, when big or small businesses take action to show that they genuinely care about people, consumers might identify with, trust, and value them more.

Gambling 101
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What are sales channels? Definition, types, and tips

PandaDoc

Sales agents agree to sell a company’s products in return for a commission, while resellers purchase products (usually in bulk and at a discount) and resell them with a markup for profit. 37% of consumers trust social media influencers over brands, with younger people particularly receptive.

B2C 52
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8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

This is a major concern, and governments have already taken action to promote transparency and enable only ethical usage of AI. Accordingly, Italy banned ChatGPT over privacy concerns in April, while the European Commission has already proposed a legal framework to take control of AI and monitor its use in the EU market.

Promote 57