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Canva acquires genAI startup Leonardo.AI

Martech

launched less than two years ago and boasts 19 million registered users. The deal surpassed Leonardo.Ai’s last funding round valuation of $80 million and might be challenged by the Australian Competition and Consumer Commission, according to The Australian Financial Review. for an undisclosed sum. The Australia-based Leonardo.AI

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft.

Retail 116
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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

At the same time, we witnessed an upsurge in Performance Max adoption, GA4 updates, the launch of Transparency Center, and the rise of Generative AI. Google’s commitment to enhancing user experience and ad relevance should encourage advertisers to prioritize the development of quality and relevant ad content.

Growth 97
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Marketing on Threads: What you need to know

Martech

Threads has become the fastest-growing social media platform in history since it launched on July 5. So much so, users can’t sign up for Threads without an Instagram account. More than 100 million people have signed up for Threads since its launch. So a Threads launch date in EU countries is yet to be confirmed.

Launch 98
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. On its official launch in 2014, it had 15,000 daily users. One year later, it had 500,000 daily users. These can include UX issues or concerns that aren’t addressed in copy.” [via ConvertKit.

Growth 113
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The Complete Guide to Channel Sales

Salesforce

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Affiliates are websites that get paid a commission to send customers to a merchant’s website. Brokers or agents arrange transactions in exchange for a commission. Channel sales types Affiliates.

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This day in search marketing history: March 25

Search Engine Land

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Apple Buys Indoor Location Company, What’s It Up To?