The Sales Leadership Framework Behind Multiple $100MM ARR Orgs
Sales Hacker
OCTOBER 11, 2024
For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed. You can’t change what’s already happened. What you can do is focus on metrics that lead to those results. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails.
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