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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Demand growth rate. Annual growth trends. Geolocation platforms (e.g., Ecommerce platforms (e.g., Social platforms (e.g., Elasticity of demand.

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Anita Brearton: Spotlight on the expert

Martech

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. She’s also a MarTech contributor. How did that come about? A: Not very strategically.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

This question is designed to test your knowledge of the industry and where you see potential growth. Describe a time when you worked within a cross-functional team to complete a project. For instance, you may work cross-functionally with different departments or have multiple stakeholders to manage.

Consult 71
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Building and leveraging a differentiated brand as a growth amplifier [22:29]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.

Growth 63
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Sales Pipeline Radio, Episode 131: Q&A with Melissa Madian @MelissaMadian

Heinz Marketing

Melissa: Yeah, so I’d say that sales enablement, I fell into it, I think like a lot of folks do, they fall into sales enablement through a function of necessity and accident, happy accident. Melissa: My strong opinion is that the sales enablement function should report up into sales. Melissa: Yeah.

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Building Consumer Grade Enterprise Products with Invision, Box, Google Maps and Crunchbase (Video + Transcript)

SaaStr

Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products. Shanee Ben-Zur | Head of Marketing & Growth @ Crunchbase. She founded Box’s growth team as well as the product operations team. So Bela, you founded the growth team.

Product 53