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13 Strategies to Shorten Your Sales Cycle

Veloxy

How to Remove Salesforce CRM Friction Learn how to remove friction points tied to Salesforce, helping your sales team sell easier and faster. Aggregate lead data with customer relationship management (CRM) tools like Salesforce. And dont forget to use CRM integrations that leverage sales artificial intelligence.

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AI Tasks and Tools for SDR Success

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service.

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Why B2B CMOs are frustrated with ABM platforms

Martech

The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert. The burden of implementation ABM platforms are often self-service. Sounds great, right? That’s because it is.

B2B
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Pipedrive vs HubSpot CRM: Features, pricing, and more

PandaDoc

That’s why choosing the right CRM for your needs is crucial. With the help of a solid CRM, you can improve your sales efficiency and long-term growth. In this article, we’ll compare two of the top CRMs out there: Pipedrive and HubSpot. Pipedrive is a CRM centered on sales and built for pipeline visibility and productivity.

CRM
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The small B2B marketing team’s guide to ABM

Martech

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

B2B
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What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI

Salesforce

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Get your next business solution Check out the AppExchange collection “Trailblazer Top Picks” for software to enhance your company’s own CRM experience.

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Why buyer groups matter in B2B demand gen and how to target them

Martech

Typically, multiple people identify the need for a solution, conduct research and consult decision-makers. Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services).

B2B