How marketers are investing in games: IAB PlayFronts
Martech
MARCH 27, 2024
The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Image: IAB. Image: IAB.
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