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Rethinking Account Development: A Customer-Led Growth Model for B2B

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing With B2B growth increasingly powered by customers—not just marketing and sales—traditional funnel models are falling short. Here’s a breakdown of the model and how each stage supports long-term, sustainable B2B growth. And that is where it truly shines.

Growth 88
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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

It’s a business imperative for SaaS vendors who want to build sustainable growth. From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

For operational leaders, it’s a goldmine for finding potential partners, vendors, or consultants. CEOs & COOs: Need to build strategic partnerships? Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? Revenue.io

Closing 62
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5 Ways AI Has Already Changed SaaS Sales Forever with Perplexity’s CBO Dmitry Shevelenko and SaaStr CRO Confidential Host Sam Blond

SaaStr

” What Survives : Complex, consultative sales where human judgment and relationship-building matter. Think enterprise security, custom integrations, and multi-year strategic partnerships. What Dies : Commodity sales where buyers know what they want and just need to purchase. The Action Item : Audit your sales process.

Legal 87
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AI readiness checklist: 7 key steps to a successful integration

Martech

They include costs for hardware, infrastructure upgrades, training and potential consulting fees. Consider any potential ROI that AI might bring, such as cost savings, increased efficiency or revenue growth. Tactical tip: Consult with advisors with tech investment experience to create an ROI-focused budget.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. Expand : Snowflake completely separates new customer acquisition from account growth teams. This unique relationship reveals how the $4.5B How many did you win?

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Takeaways from Pavilion’s GTM Summit

Sales Hacker

Kathleen Booth (SVP of Marketing & Growth at Pavilion), Sam Jacobs (Founder & CEO of Pavilion) and the whole Pavilion team brought together over 800 go-to-market executives for one-of-a-kind sessions, interactive workshops, and unique networking opportunities. Link to GPT. Play for the logo on the front of your jersey, not the back.

GTM 104