SaaStr

MAY 29, 2025

They’ve increased revenue-generating activity time by 25-30% by automating CRM updates, note-taking, and pipeline management. Contact Centers: The Canary in the Coal Mine The contact center transformation is a preview of what’s coming for sales.

GTM 85

GTM Negotiate Cross-sell CRM 85

Sales Hacker

OCTOBER 25, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. The post GTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk appeared first on GTMnow.

GTM 119

GTM Consult Sell Engineering 119

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. So one thing that we did quite well, accountably.

GTM 71

GTM X-functional Start-ups Campaign 71

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 66

GTM X-functional Start-ups Relationship building 66

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. UserGems : Behind the curtains UserGems just had their best quarter in company history across GTM metrics – all revenue, logos, and brand metrics (organic growth, category creation, etc.). However, there are companies excelling despite the challenging macro environment.

GTM 115

GTM Contract Represent CRM 115

Sales Hacker

OCTOBER 20, 2023

Thanks for reading The GTM Newsletter! Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here.

GTM 124

GTM Education Sales B2B 124

Martech

JUNE 13, 2025

What if the most valuable intelligence for your ABM campaigns is already sitting in your CRM and buried in sales call transcripts? The new integration of GTM enrichment product Clay and the Gong Revenue AI Platform is the beginning of a shift in how we think about account intelligence and ABM personalization.

Campaign 55

Campaign Launch GTM Education 55

Sales Hacker

AUGUST 26, 2022

These can get captured from sources like CRM, email, phone calls, meetings, calendars, or other tools. And as much as 79% of opportunity-related data collected by sales reps never make it to the CRM. Second, data that does get captured in systems like CRM is not reliable. Are the email IDs in the CRM correct to begin with?,

GTM 104

GTM CRM Pipeline Contact 104

Sales Hacker

NOVEMBER 10, 2023

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

Intrinsic 120

Intrinsic GTM Customers Contract 120

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. They help sales reps and marketing teams identify and surface contacts at your target companies. Dependencies.

GTM 119

GTM Contract Quota CRM 119

Martech

JULY 25, 2022

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management.

B2B 112

B2B GTM CRM Technology 112

Sales Hacker

APRIL 8, 2024

From B2B contact databases and data-rich platforms to AI email assistants and video personalization, we feel confident these tools can provide a competitive edge when prospecting and reaching out to your ideal customer profile (ICP). Without further ado, here are the top tools for supercharging you and your sales team’s 1. 5 on G2 4.6/5

B2B 121

B2B Prospecting Sales Price 121

SaaStr

APRIL 4, 2025

Our AI reps take voice calls and chats like other AI support agents but can also use internal enterprise tools like a homegrown CRM or internal dashboards, like the highly trained humans working there today. We automated contact centers employing >100 human agents and now handle their incoming customer support and sales calls, end-to-end.

GTM 65

GTM Government CRM Follow-up 65

Martech

JUNE 2, 2025

Here are some key challenges: CRM limitations: Many traditional customer relationship management (CRM) systems are designed to track individual leads rather than accounts. Engaging all relevant contacts within an account requires a nuanced understanding of the decision-making unit (DMU) and tailored messaging for each stakeholder.

GTM 59

GTM Strategic planning B2B Customer Relationship Management 59

Hubspot

MAY 8, 2020

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

GTM 101

GTM Price Contact Campaign 101

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Clients can then buy additional contact names and personas, assuming the anonymous members will be among them.

B2B 120

B2B Drivers/motivators CRM Contact 120

Sales Hacker

NOVEMBER 3, 2023

Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. See more top GTM jobs here. At Demandbase, data wins every time.

GTM 115

GTM Represent CRM Growth 115

Sales Hacker

OCTOBER 27, 2023

Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Check out our sneak peek and join the waitlist for early access Hottest GTM job of the week: Director of Sales at Esper , more details here. See more top GTM jobs here.

Pipeline 119

Pipeline GTM Cross-sell Sports 119

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. B2B segments in focus: Enterprise/Company wide – selling a platform (CRM/ERP) using multi-year contracts. GTM Approaches as a function of Annual Contract Value.

Go To Market 93

Go To Market GTM X-functional Territory 93

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Here’s what we use: CRM (SFDC), Sales Acceleration (SalesLoft), Forecasting (SalesLoft), Conversation Intelligence (Gong), Data (custom in-house), Automation (Momentum). See more top GTM jobs here. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend.

GTM 95

GTM Negotiate Pipeline Contract 95

ConversionXL

JANUARY 9, 2019

Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email). A Lookup Table in Google Tag Manager (GTM), as Bounteous details , can set dynamic Goal Values based on form inputs. Step 3: Integrate data into goal completions. Use Lookup Tables to generate dynamic Goal Values.

Conversion 127

Conversion Sales Contact CRM 127

Martech

JULY 14, 2022

For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Help for the sales team.

B2B 126

B2B GTM Technology Technology 126

Highspot

MAY 20, 2021

Microlearning with AI-powered Recommendations and CRM Targeting. Lessons in Highspot can be treated the same as any other item within Highspot, with the ability to target your lessons directly to reps’ deals in your Customer Relationship Management (CRM) application and take advantage of our AI-powered Search and Recommendations.

Customers 97

Customers GTM Pitch Customer Relationship Management 97

ConversionXL

APRIL 7, 2021

In most cases, ABM should not be a standard go-to-market (GTM) strategy. Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. DemandBase.

CRM 98

CRM Cross-sell GTM Cold Call 98

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. Inbound GTM strategies are also taking a big hit. I don’t disagree with Yamini. It never came.

GTM 78

GTM Trust Cross-sell CRM 78

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. SDRs are ready to start calling but first they must dedupe dozens of contacts just dumped into their CRM. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Unified data problems. Asia Corbett ).

Finance 114

Finance Cross-sell SQL GTM 114

Sales Hacker

SEPTEMBER 8, 2021

An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. Looking to better connect your marketing and sales funnel? Let’s start at the beginning.

SQL 108

SQL Follow-up Campaign Pipeline 108

Sales Hacker

NOVEMBER 3, 2020

Skilled in Coaching, Sales, Customer Relationship Management (CRM), Team Building, and Contact Centers. He is responsible for helping scale Vendition’s GTM strategy by developing partnerships with net new businesses to help Sales Leaders recruit, hire, and train top diverse sales development talent. WHY SALES HACKER? “

Sales 126

Sales Real Estate Non-Profits B2B 126

Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Cold Email is the use of email to engage a prospect who have no prior knowledge about or contact with the salesperson sending the email.

B2B 105

B2B E-commerce Cold Call Sales 105

Highspot

FEBRUARY 1, 2024

Expanded account teams with more specialization and investment We unified our entire go-to-market (GTM) organization under Graham Younger in June and have been continuing to evolve our GTM to make the most of every customer engagement. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Highspot

MAY 3, 2024

This includes regular training and targeted coaching on new product offerings or features, market trends, GTM activities, messaging, and sales tactics to ensure your team members are always equipped to win revenue opportunities. It stores data on customer behaviors, touchpoints, and sales activities.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Your CRM is the backbone of your revenue operations because it cuts across all three critical teams (marketing, sales, and customer success).

Growth 62

Growth GTM Cross-sell Pipeline 62

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. You can eliminate the lead object in CRM if you want. Whether you call these people Leads or Contacts is beside the point. Change across customer-facing teams. Attend your events.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Heinz Marketing

MARCH 15, 2021

How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. So they are at best at industry level and okay, but I don’t want to buy a CRM. I am trying to actually do a better contact list management, do I need to buy a CRM for that?

Pipeline 120

Pipeline Sales Technology Technology 120

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. As such, it’s crucial to carefully consider your options when researching sales enablement platforms.

Government 52

Government GTM Sales Strategic partnership 52