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Automate your follow ups with Text (SMS) sequences

Salesmate

In this article, you will learn about creating your own sets of automated text messages with text (SMS) sequences and merge them with your email drip campaigns for successful follow ups. We already have shown how sequences can be used as drip campaigns for putting your email follow-ups on autopilot.

Follow-up 132
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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Let’s dive into how we claim agency over AI agents.

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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Examples include key blog posts, industry reports or guides that help contacts better understand their pain points.

B2B 120
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10 Smart Sales Funnels to Power Your Business Growth

ClickFunnels

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Giving people the option to try a product by signing up is a strategic way to get them in front of your product or service. Squeeze Pages Homepage funnels go hand in hand with squeeze pages.

Growth 130
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CLG Logistics: Practical Tips for Precision Campaigns

Heinz Marketing

Tighten up that ICP. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. Section 4: Execute Campaigns in Waves With the right modular flow, launches can be done in waves As mentioned above, there are a lot of moving parts in this effort. Resist the urge.

Campaign 111
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17 Awesome Ideas & Strategies For B2B Lead Generation

ClickFunnels

One page at a time, the sales funnel creates a compelling narrative, builds trust, and persuades the right people to take action — for our purposes here, “taking action” means the visitor provides their contact information and becomes a lead (phone number, email, name, and so on). Here’s an example from Email Mastery’s Product Launch page….

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

At Salesforce, we’ve tapped into the latest advancements in large language models (LLMs) and reasoning techniques to launch Agentforce. Copilot did an excellent job fulfilling user goals with the actions it was configured with, but it couldn’t handle follow-up inquiries about information that already existed in conversation.