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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

Many leads need 2-3 touches, 2-3 contact points, before they close. Meeting with someone already in your pipeline at Dreamforce … can be magic. Big events are a terrific way to meet and reconnect with your existing customers. Big events are a terrific way to meet and reconnect with your existing customers.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

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Time for Sales & Event Teams to be Equal Partners

SBI

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. The general view anyway is that tradeshows will be back with a vengeance come Fall and into 2021, as the regular calendar gets mixed in with all the postponements. Set objectives.

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. When you have your list ready, get in touch with your first-degree contacts to ask for an intro. How to Build Your Sales Network.

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The Ultimate Guide to Sales Productivity

Sales Hacker

Sales productivity is all about maximizing time spent on the most critical sales rep activities (prospecting, client meetings, networking) and minimizing the resources needed to accomplish them (i.e. Two weeks go by, and tradeshow prospects have still not been followed up with. What is Sales Productivity? time, money, effort).

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” Sales cycle length increased.

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How We Booked 183 Qualified Appointments at Dreamforce and How You Can Too!

SalesLoft

Tradeshow “demos” don’t count. They give us their contact information and say they’ll reply and take an appointment if we reach out after the show. It required a bit of tradeshow “sales development” finesse , but it worked. Recycle the ones (many) who don’t reply.