content-free-content 
Martech
JULY 18, 2022
It’s time to rethink gating your content. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators. One-third of companies said content marketing is one of the most valuable demand generators. Processing.Please wait.
Hubspot
APRIL 21, 2020
In the marketing world, the infamous free content debate seems to be everlasting. "If If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Benefits of Educating Prospects with Free Content.
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Partners in Excellence
NOVEMBER 17, 2012
We all know that content is critical in engaging prospect and customers. Let me rephrase this, “good content is critical… ” Clearly, organizations are getting the message about content, the problem is they are forgetting to provide the content. The content was non-existent.
Understanding the Sales Force
MAY 2, 2016
Did you ever drive down a street and seen a roadside sign advertising free stuff? Maybe it was a free sofa, chair, or table. Maybe it was a free lawnmower or bicycle. It could have even been free kid's stuff. On the Web, there are three kinds of free sales content available.
Hubspot
JULY 21, 2017
But truth be told, the "Should we gate our content?" We might have been optimizing the landing pages for search, but we weren’t doing the same for the juicy, valuable, in-depth content inside the offer itself. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content.
Hubspot
AUGUST 5, 2015
The internet is a crowded, cluttered space -- and somehow your content marketing needs to make an impact. They struggle to find and track the value of content marketing for their organization. They might even be unclear on what their content is supposed to do in the first place.
Hubspot
NOVEMBER 18, 2014
It''s no secret that we create a lot of content here at HubSpot. To make sure we''re getting the most out of each of those pieces of content, we''ve ramped up our promotions, too. We go through the details of how to successfully coordinate a campaign to generate more leads in our new guide, The Comprehensive Guide to Content Promotion.
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