Sales Hacker

AUGUST 23, 2018

However, another often overlooked area of B2B sales is where businesses try to prospect to the wrong set of the audience within their niche. There’s a general tendency among most frontline sales teams to sell to enterprises and become the next Salesforce. Trying to sell to everyone and anyone is tempting, but it’s a fool’s errand.

B2B 68

B2B Cross-sell Negotiate Up-sell 68

SaaStr

NOVEMBER 19, 2019

Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Nancy Ham : I had to cross idea number one off my list of rationalizing marketing. In enterprise software, it’s all about contracts, long term contracts.

Closing 71

Closing Customers Niche Sports 71

Sales Hacker

MARCH 25, 2025

Scott Barker: Do you see then the opportunity for maybe, you know, founders listening to this or early stage teams or people thinking of, you know, building a company, do you see it less so in like these horizontal applications and more in these like specific niche, maybe verticals, um, where, you know, the larger LLMs are, you know, it might not.

GTM 65

GTM X-functional Start-ups Relationship building 65

ConversionXL

NOVEMBER 17, 2022

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

JULY 29, 2022

So you’re really asking how do you get a business going, like selling to restaurants that not only is hard to penetrate but has a hardware component. So maybe it was a crummy time to sell as they were coming up on 20 million US dollars in revenue. Jason Lemkin: Well, look. All I can tell you is, it’s certainly challenging.

Price 107

Price Product Start-ups Niche 107

Sales Hacker

JULY 8, 2020

Conga is changing the way the world works by modernizing, streamlining and automating your documents, contracts, and processes to make it easier to do business. Again, there are plenty of people out there who can help you buy and sell real estate. In 10 or 20 years, chances are those paths start to cross very quickly.

Real Estate 122

Real Estate Strategize Launch Commission 122

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

PandaDoc

APRIL 12, 2022

Rolling out fixes and initiatives that help customers overcome these issues will result in increased customer loyalty and referrals, so long as your software continues to fulfill a niche and remains easy to use. This includes all revenue generated over time by plan upgrades, add-ons, cross-sells, renewal rates, downgrades, and more.

Customers 52

Customers X-functional Promote Price 52

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

SaaStr

AUGUST 19, 2022

And we now got to this point of one to $2 million in ARR across about 50 to 60 contracts. So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. The ROI is amazing. It’s working well. We can scale accounts, when we get them, very well. Jason Lemkin: Okay.

Niche 106

Niche Follow-up Start-ups Closing 106

Salesforce

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Real Estate Objectives and Key Results Cross-sell 59

Hubspot

AUGUST 21, 2023

The process of creating a go-to-market strategy allows you to discover gaps in the market, which can help you hone down your product’s niche and better alleviate your buyer persona’s pain points. Distribution: Through what mediums will you sell the product or service? Competition and Demand: Who already offers what you’re launching?

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. There’s always room for innovators, even if they’re niche solutions. It’s like recruiting for a VP today. At least not very much of it.

Quota 98

Quota Growth Product Closing 98

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JULY 10, 2020

We shut down something called the Evernote Market, which was selling physical goods, sunset some niche products like Evernote Food which had nice followings, but I felt were distracting from the larger priorities. Shopify is worth almost a $100 billion, Wix just crossed 10 billion.

E-commerce 103

E-commerce Price Start-ups Up-sell 103

SaaStr

JULY 19, 2019

In Today’s Episode We Discuss: * How did Peter make his way into the world of enterprise SaaS with the founding and selling of 6 companies and how did InCountry come about? Why is it no longer to come into large enterprises with a small contract and expand? When is the right time to sell a startup? Do they really mean anything?

Cross-sell 57

Cross-sell Up-sell Start-ups Engineering 57