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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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Why B2B CMOs are frustrated with ABM platforms

Martech

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. Marketers are expected to set up, integrate and manage the system themselves. The not-so-hidden high costs and long contracts ABM platforms are expensive.

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AI-powered martech news and releases: September 12

Martech

Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals. Email: Business email address Sign me up! Processing.

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DOJ seeks sale of Chrome in Google antitrust case

Martech

Key proposals : Force Google to sell Chrome browser. Ban exclusive search contracts. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Email: Business email address Sign me up! Expand advertiser control and transparency. Processing.

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Be “Where The Buyer Is At”

Tibor Shanto

While one looks at buyer’s state of readiness to buy, you can cross-reference with length of relationship with incumbent provider. At this point they may consider contracting a duct cleaner, or go ductless, (geese only). The 20% who are recognized as eagles continue to sell the future, but future is not singular.

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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Tools like Gong can provide insights into call quality, follow-ups, and adherence to best practices. Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention). This includes contracts, pricing approvals, and any legal requirements. If so, why?

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Maximizing sales efficiency with deal desk software

PandaDoc

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Missed follow ups, lost sales opportunities, time lost to manual processes , and more can be costing you revenue without even realizing it.

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