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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

I wanted to follow up on the proposal.”. "Do Do you have any questions about the contract?". We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Contract questions. Things to Say On the Phone. “I

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Last year, I met with the founder of a start-up I really, really liked. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc., Things have changed a lot. NanoGram Devices Inc.,

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

CASE IN POINT: In the late 90s, SkyStream followed Cisco’s footsteps in infrastructure sales. However, SkyStream was able to sustain itself as it had diversified with a $10M contract with Disney on a new product, a $5M 3-year contract with the Department of Defense, and a $2Mrevenue stream from both the EMEA and APAC region.

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2023’s 19 Best Sales Prospecting Tools

Hubspot

Whatever you’re looking for, a sales prospecting tool will help you do one or more of the following: Identify high-quality prospects. When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. Pricing: Available upon request.

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How to Get the Most Out of a Sales Call

Salesforce

Speed up your sales Wait, what is a sales call? Send an advance copy of the contract or a prepared quote so all decision-makers can review sales details before the call. Follow these four steps: 1. Do you owe the prospect a spec sheet or a price quote? Use this as a reference during the sales call. Confirm next steps.

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. You can see the full video here , and read the podcast transcript below.

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