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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services.

Price 52
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New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

They’ll sign the contract tonight. Despite this unusual arrangement for a tech company, they continue to dominate with 85%+ market share. A CMO with a $5-10M budget will happily spend $200K on a tool that might save their career. Great insight can come from unexpected sources, even if their methods are questionable.

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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

funding) for market intelligence Disrupting: Bloomberg Terminal, FactSet Advantage: Real-time AI analysis vs. static dashboards Legal : Harvey for legal agents, Caseflood for law firm operations Disrupting: LexisNexis, Westlaw Advantage: Natural language processing vs. keyword search 2. growth rate vs. SaaS’s 18.4%

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What Is Enterprise OEM Software Licensing?

Sales Hacker

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 86
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 94
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network.

Retail 116
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Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

At the bottom, closers will handle objections and get customers to sign contracts. Tactics There are many differences when it comes to sales vs marketing tactics too. Sales teams might also use document workflow software, such as PandaDoc, to provide seamless contract and invoice generation.