Remove Conversion Remove Cross-sell Remove Customer Relationship Management
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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Your contact centers offer a number of opportunities to support your broader business goals through great customer service and profitability. With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling.

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Sales intelligence: Actionable insights that drive GTM growth

Highspot

The top sales intelligence solutions provide real-time data into customer engagement, sales-asset usage, and rep activity. Instead, you only see what’s spoken in conversations, shared in content, and shown through buyer behavior and how it influences revenue outcomes. No vanity metrics are offered by these tools.

GTM
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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling. Manage all your customer data with AI-powered CRM A customer relationship management (CRM) system is the foundation of your business.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. Back to top. Check out our in-person event opportunities in large cities across the globe.

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B2B sales enablement: How to elevate your approach

Highspot

Enablement focusing on content management Through marketing and sales team collaboration, B2B sales enablement teams can turn their attention to: Content marketing: Developing detailed assets that can be leveraged for account-based selling, ad-hoc prospect and customer engagement, and content management.

B2B