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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. Your main navigation should present your main categories. People searching “Craftmatic adjustable beds” know what they’re looking for and are probably closer to conversion.).

UX 98
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Copywriting & UX: Why Copywriters Need Wireframes

ConversionXL

Copywriting and UX go hand-in-hand. If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics. If you’re a designer or a UX person, wireframes are familiar to you. Because presentation matters. Think about it.

UX 101
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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

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5 Hardest Things in Conversion Optimization

ConversionXL

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 CRO is multidisciplinary and cross-functional. CRO is multidisciplinary and cross-functional.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. By Karl Gilis.

UX 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

UX 131
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Cisco’s Experimentation Journey: From “Outsourced” to “Center of Excellence”

ConversionXL

I am the Web Experience Manager for Cisco in EMEAR, and I’ve been working on increasing our capabilities as a business when it comes to conversion optimization for the past three and a half years. In my opinion, a conversion rate optimizer needs to be a marketer at heart. Shifting our focus from tools to users.