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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., Updated answer: Certainly!

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. What’s more, AI-powered platforms provide agents with real-time insights into a customer’s history with the brand, prompting more meaningful and wide-ranging conversations.

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13 Ways Sales Cloud, Revenue Cloud, and Agentforce for Sales Are Helping You Sell More, Faster

Salesforce

And for all you scale-ready sales leaders: Easily expand your partner ecosystem with Partner Cloud’s centralized management of enablement, pipelines, and comp planning. Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step.

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How to align your martech COE with organizational and go-to-market goals

Martech

Improve the conversion rate of leads to opportunities by 15%. Achieve a 30% attendee-to-lead conversion rate at events. Increase cross-sell and upsell revenue by 25%. Use case: Deploy co-marketing management tools to streamline collaboration and measure the effectiveness of joint campaigns.

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Sales intelligence: Actionable insights that drive GTM growth

Highspot

Instead, you only see what’s spoken in conversations, shared in content, and shown through buyer behavior and how it influences revenue outcomes. But merely having a customer relationship management system isn’t enough. No vanity metrics are offered by these tools.

GTM
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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling. Manage all your customer data with AI-powered CRM A customer relationship management (CRM) system is the foundation of your business.