SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Other Learnings in the GTM Journey GitHub has had to adjust to new sales stages and new buyer personas.

Product 103

Product GTM Legal Launch 103

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : AI-driven tools reduce the manual effort of prospecting by surfacing high-quality leads and giving SDRs the data they need to personalize outreach more effectively. Conversational Emails and Outreach Challenge : SDRs often struggle to send personalized emails at scale to maintain a genuine connection with prospects.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 87

GTM Territory Pipeline Growth 87

Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first.

Pipeline 57

Pipeline GTM B2B Follow-up 57

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 121

GTM Growth Referrals Cross-sell 121

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. ” But coaching, at least in selling and GTM is very focused and specific.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. So I love this idea of these committees.

GTM 72

GTM X-functional Start-ups Campaign 72

Sales Hacker

AUGUST 13, 2024

29:56) Iterable’s marketing team now has a dedicated expansion pipeline goal. (33:39) The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 119

GTM Growth B2C B2B 119

Sales Hacker

MARCH 26, 2024

Building an audience and collecting subscribers can lead to higher conversion rates and provide valuable first-party data for better attribution. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue.

GTM 116

GTM Pipeline B2B Go To Market 116

Sales Hacker

MARCH 12, 2024

He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Candid, off-the-record conversations — no recordings here. The post GTM 85: A $2.6 Early-bird tickets expire next week.

GTM 122

GTM Growth Strategic partnership Pipeline 122

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 117

GTM Pipeline CRM Go To Market 117

Sales Hacker

JULY 30, 2024

Why focusing on generating pipeline is often better than optimizing conversions. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 113

GTM Finance Pitch Campaign 113

Sales Hacker

MARCH 19, 2024

Discussed in this Episode: Marketing plays a crucial role in preparing a company for a successful exit by building awareness, generating pipeline, and creating a compelling narrative. Candid, off-the-record conversations — no recordings here. An operational mindset and execution excellence are key to the success of a company.

GTM 111

GTM Management Consulting Growth Pipeline 111

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But never step out of sales. Jason asks.

GTM 119

GTM Pipeline Growth Quota 119

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 105

GTM Pipeline CRM B2B 105

Sales Hacker

NOVEMBER 5, 2024

34:35) Implementing “PG Tuesday” as an effective pipeline generation strategy. (31:55) 34:35) Implementing “PG Tuesday” as an effective pipeline generation strategy. (31:55) The post GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy appeared first on GTMnow.

GTM 99

GTM Drivers/motivators Pipeline Sales 99

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

JANUARY 2, 2024

Guest Speaker Link: LinkedIn: www.linkedin.com/in/eranaloni/ Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Common Room enables you to turn any buyer activity into pipeline. You can try it for free today, or book a demo to go deeper at www.commonroom.io.

GTM 116

GTM Pipeline CRM Strategize 116

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

GTM 114

GTM CRM Pipeline Referrals 114

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. Guest Speaker Link: LinkedIn: www.linkedin.com/in/mikemolinet/ Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Common Room enables you to turn any buyer activity into pipeline.

GTM 114

GTM Pipeline CRM Growth 114

Sales Hacker

SEPTEMBER 19, 2024

Attention’s generalized insights allow you to ask any question across all of your conversations – think of it like ChatGPT for your sales calls. The post GTM 113: Operator.ai, Solving the Great Ignore and GTMfund Incubating a Company with Mark Kosoglow and Max Altschuler appeared first on GTMnow. But that’s just the beginning.

GTM 97

GTM Contact Pipeline Launch 97

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Ray, welcome to the podcast, man.

GTM 67

GTM X-functional Start-ups Relationship building 67

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. The best demand-gen marketers are machines who generate pipeline and brag about what they did.

GTM 81

GTM Cross-sell X-functional Pipeline 81

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1.

GTM 67

GTM Objectives and Key Results Quota Real Estate 67

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. They want the template itself” -Eli By focusing on product creation, they attracted the right audience and dramatically increased conversions. Or, ICP marketing.

Product 65

Product GTM Niche Growth 65

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Work to win over prospects and accounts that have been active with your company and in your pipeline.

GTM 135

GTM B2B Sales Pipeline 135

Sales Hacker

JUNE 14, 2021

All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. They did not see themselves in the “story” that was being told, which is why they ignored all outreach (social, email, live, and phone conversations) by sales and marketing. Sales tried having further conversations with the team.

GTM 107

GTM E-commerce B2B Profit margin 107

Salesforce

APRIL 7, 2022

When it comes to closing a deal, it pays to look at your pipeline as half empty. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. Belal batraway, head of Go-to-market, GTM buddy.

Pipeline 97

Pipeline GTM Quota Pitch 97

Heinz Marketing

OCTOBER 3, 2024

By aligning goals and KPIs such as revenue targets, pipeline growth and customer retention, a holistic strategy makes sure everyone is working toward the same shared outcomes. These goals and KPIs include revenue targets, pipeline growth and customer retention rates. The following six strategies can help.

Growth 97

Growth GTM Pipeline CRM 97

Highspot

AUGUST 13, 2024

By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kills you” – of course, Ted countered this with his intrepid “I believe in belief.”

GTM 105

GTM Sales Pipeline Quota 105

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?

GTM 73

GTM Assembly Line Manufacturing SQL 73

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Register below to attend live or get the recording. Read more here on the plan to IPO.

Growth 121

Growth GTM CRM Launch 121

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more. AudiencePlus – closed a $7.3M

GTM 115

GTM Pipeline Finance Growth 115

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Why partnerships lead to pipeline in outbound Quick summary: It builds trust at scale: Ecosystem-led approaches are built on the principle of operationalizing trust through partnerships.

GTM 109

GTM Strategize Launch Pipeline 109

Partners in Excellence

JULY 19, 2024

In the press of developing and executing our GTM strategies, there’s a tendency to be preoccupied with our own organizations, products, goals. More marketing programs, more outreach, higher levels of activity, more pipeline, and on and on. In too many conversations, the customer becomes an abstraction.

Customers 143

Customers GTM Meeting Technique 143

Sales Hacker

FEBRUARY 2, 2024

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). Marketing should be accountable for Opportunities created (not MQLs) and conversion through the funnel, in collaboration with sales.” Pipeline better aligns with sales.

GTM 120

GTM Pipeline SQL UX 120

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115