Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Let’s get into it. Product-led SEO.

GTM

Partners in Excellence

JANUARY 22, 2025

We all have been the subject of the most horrible LLM generated emails, social media conversations, AI generated posts. What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies. Without that, they struggled with making a choice.

Manufacturing

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results

Highspot

OCTOBER 29, 2024

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. From generative AI to conversational intelligence, AI is reshaping how sales managers provide coaching to improve sales performance and increase win rates. What is AI Sales Coaching?

Objectives and Key Results

Partners in Excellence

JUNE 19, 2025

Imagine in 3-4 conversations going from having customer acumen scales measured a “1” on a “1-5” scale, going to “3.” And after another few conversations, moving it to 4-5. The results are greater seller confidence in having these conversations, and customers getting much more out of them—wanting to continue.

Customers

Heinz Marketing

APRIL 30, 2025

Effective AI adoption is a partnership between technology and human insight. AI is Only for Large Enterprises : The democratization of AI technologies has made them accessible to businesses of all sizes. For instance, AI-driven lead scoring can improve conversion rates by up to 50%.

Strategize

Martech

JANUARY 14, 2025

With these insights, you can identify what drives conversions and refine your marketing strategies. The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes.

Objectives and Key Results

Highspot

APRIL 1, 2025

Learn how AI roleplay removes these barriers, giving you a scalable, data-driven way to manage your team and prepare them for real-world sales conversations that make or break deals. You can experiment with negotiation tactics and tackle tough conversations without worrying about peers or clients observing every misstep.

Objectives and Key Results

Highspot

MAY 15, 2025

A good training program covers the essentials while giving partners the tools to navigate challenging conversations. Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. Leverage technology to streamline enablement A partner portal is just one option.

Healthcare

Partners in Excellence

DECEMBER 10, 2024

Too often, as I look at my feeds, or as I discuss many well intended enablement/training programs, or as I look at the technologies available to “help” our sellers, I’m reminded of the old Three Stooges scene where Curly is struggling, saying, “I’m trying to think but nothing happens!”

Objectives and Key Results

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B

Martech

JANUARY 15, 2025

Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase.

Niche

Highspot

JULY 3, 2025

TIP: To drive more consistent, high-impact engagements with buyers, surface your Digital Room Templates prominently in Highspot to drive adoption with reps. To meet the demands of modern buyers and drive deeper engagement, 39% of organizations are investing in technology to help personalize buyer experiences in the next year.

GTM

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. This lets your team focus on high-impact, personal engagements.

Go To Market

Highspot

JULY 9, 2025

The issue manufacturing sales teams face, though, is a big one: Outdated systems and technology and data silos deter effective sales rep preparation, which slows everything associated with their GTM efforts down. This allows your sales leaders to focus on coaching, content strategy, and pipeline support where it has the biggest impact.

Manufacturing

SaaStr

JULY 15, 2025

The Immediate Wins: High-Impact, Ready-to-Deploy AI Outbound SDRs: 90-100% Replaceable (With Serious Caveats) The Reality : You can replace virtually every outbound SDR on your team with AI today. The technology is there, the results are proven, and the ROI is undeniable. This should be your first AI implementation.

B2B

Salesforce

JANUARY 17, 2025

Anyone running a commerce business needs to be concerned with driving conversions. Similarly, a popular jewelry company collects insights from sales associate conversations to pair shoppers with the perfect charm based on the emerging story and emotional indications of those conversations.

Growth

SaaStr

OCTOBER 11, 2024

A fundamental artifact is a doctor’s conversation with a patient. ” Key Takeaways Focus on high-impact, high-ROI solutions where there is a clear “why now.” Help the world learn to adopt this breakthrough technology. Let’s look at how multimodal capabilities are important for businesses.

Healthcare

Sales Hacker

JULY 1, 2025

Sophie Buonassisi: Super [00:03:00] excited to have you been actually looking forward to this conversation for a while. Sophie Buonassisi: And with that mindset around product, how did you end up validating high impact programs before investing real resources into it? Now, when I actually meet somebody in a conversation.

GTM

SaaStr

JULY 23, 2025

But here’s what makes this particularly fascinating from a market development perspective: this explosive growth is happening while the underlying technology is admittedly broken. You’re looking at massive structural demand that’s been waiting for the right technological catalyst. Reliability issues abound.

Government

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. LoopMe’s Brand Outcome Scores is an AI-powered media scoring tool.

A/B testing

Hubspot

APRIL 1, 2025

Although theyre a relatively new technology, AI agents are already changing how companies troubleshoot issues, simplify processes, and increase employee productivity. Despite their misleading name, AI agents were designed to assist, enhance, and optimize the operations and workflows of various businesses, especially enterprise-level ones.

CRM

Martech

FEBRUARY 14, 2025

Track these impacts ruthlessly. When a platform promises better conversion rates, measure them. Start with one high-impact workflow like reducing churn in your most valuable segment. Marketing technology succeeds or fails at the intersection of departments. When a tool claims to reduce acquisition costs, prove it.

Finance

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share. found itself at a critical juncture.

Growth

Partners in Excellence

MARCH 3, 2025

We leverage technologies, including AI/LLMs to offload the mundane and make us more efficient. We’ve made huge investments in training, tools, technologies, methods, processes–we don’t want to abandon them because of those investments. They focus on meaningful high impact work.

High impact

Salesforce

MAY 14, 2025

Shifting the focus from smarter messages to smarter, channel-relevant conversations with agentic banking. Banks and credit unions need trusted, two-way agentic banking conversations at scale When it comes to financial decisions, customers want support that feels human and trustworthy. Let’s dive in. Get the guide 2.

Customers

Salesforce

APRIL 17, 2025

Already, brands have been transformed by rapid technology advances and shifting consumer expectations. Agents for sales Sales managers and reps need to review a lot of information from a variety of sources to lead productive conversations and make informed decisions. Learn how to deliver profitable growth with limitless digital labor.

Objectives and Key Results

Martech

JUNE 4, 2025

The Product Support Agent aims to alleviate operational burdens for marketers by providing in-the-moment troubleshooting guidance and support case management within the AI Assistant’s conversational interface. The company highlighted that agentic AI enables teams to move faster, work smarter, and focus on strategic, high-impact tasks.

Product

Salesforce

MARCH 31, 2025

Plus, you’ll get access to various resources and support groups to help you understand the market landscape, technology advancements, and growth strategies. That’s why growing businesses prefer using an integrated suite of technology solutions, as it gives them a 360-degree view of their business.

A/B testing

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Additionally, a company might use technology such as AI-driven chatbots to provide real-time customer insights that allow their salespeople to engage with prospects in a more meaningful way.

Objectives and Key Results

Partners in Excellence

OCTOBER 6, 2022

We aren’t engaging them in conversations about what they care about and how they communicate with others in their organizations–the language of their business, and how they speak/work with each other. Our sellers are ill prepared to engage customers in high impact conversations. We changed the language.

Conversion

Partners in Excellence

SEPTEMBER 21, 2023

Collaborative conversations are at the core of about everything we achieve in business. They are the core of great coaching conversations. They are the foundation of high impact conversations with our customers. What do we have to do to conduct high impact, collaborative conversations?

Conversion

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. The problem is, these are the starting points to a conversation. And if they work, as we would hope they work, can we carry on the conversation? These conversations precede any conversation about how we might help them.

Conversion

Partners in Excellence

AUGUST 30, 2023

We come into conversations with our own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. And each person in a conversation brings these factors into the conversation… As conversations progress, things change. Technology enables us to become enormously efficient.

High impact

Partners in Excellence

JUNE 10, 2024

If I’m clever, I might ask, “How do I integrate these issues into a conversation with a CFO of a medium size medical device manufacturer?” We’re stumped, what’s the next question we ask, where do we go in the conversation? How do we engage this CFO in a high impact two way conversation?

High impact

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology