Remove Conversion Remove Pitch Remove Prospecting
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How You Should Switch Your Pitch

Iannarino

The Gist: Many thought leaders recommend that you should not pitch your clients, a model that suggests not starting with “why us.”. There are, however, things that you should pitch if you want to make your conversations valuable to your clients, all of which improve your position. What you need to do is “switch your pitch.”

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Why Your Pitch Fails

Iannarino

A long time ago, I formulated a rule for prospecting—the Trading Value Rule —that extends far beyond acquiring a meeting with your dream client. In fact, it applies to every commitment and every client conversation. Those who do not trade value are doomed to failed pitches and results far below their potential.

Pitch 304
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Building Relationships on LinkedIn: Engage, Don’t Pitch feat. Brynne Tillman

Sales Gravy

Brynne shares essential information on avoiding common mistakes like the dreaded "pitch slap," the importance of personalization over automation, and how to truly engage with prospects on LinkedIn. While it can seem like a place to make a quick pitch, the real strength of LinkedIn lies in how it mirrors a networking event.

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One Cause of an Aversion to Prospecting

Iannarino

The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy. Our only tool in sales is a conversation, making language a primary variable to success. An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The Aversion to Prospecting.

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Conversation Beats Automation

Iannarino

The Gist: Conversations are better than automation. Making that thing important enough to create value for your client or prospective client provides enough differentiation to improve your position. The sales organizations and salespeople who automate their prospecting are playing the same numbers game. I’m not a number.

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Your 2025 Sales Playbook: Highlights from This Year’s Best Conversations

Sales Gravy

Heres what stood out from our conversations this year: Objections Are Opportunities: Objections arent something to avoid, theyre invitations to build trust. Acknowledge the issue, ask thoughtful questions, and use the conversation to demonstrate your understanding of their needs. When a buyer pushes back, its a sign theyre engaged.

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How Your First Meeting Repels Your Prospective Client

Iannarino

The reason clients disengage is because the conversation isn’t one they find valuable. That first meeting can end with you impressing your client by using their time wisely and making the experience a valuable one, moving both of you forward in the sales conversation. Low-Value Conversations. How to Avoid a Second Meeting.

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