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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units. Instead of it being a sales-led process, you need to involve stakeholders throughout the organization — sales, product, accounting, finance, and legal. Learn how Revenue Cloud can help.

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Navigating the evolving martech landscape

Martech

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Post-acquisition brings changes in product functionality, usually starting with integration capabilities. Many companies have moved away from a singular list of products to categorizing products by function.

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Communicating martech’s value in a slowing economy

Martech

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As marketers, we have two challenges: To ensure that our martech stack is optimized from both a functionality and expense perspective and meets our business objectives. Customer relationship management (CRM).

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RevOps: Setting the Foundation You Need for 2021

Sales Hacker

You’re likely familiar with operations, finance, sales, marketing, and human resources, but it can be a little harder to define what the revenue department is. The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. Revenue operations explained.

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The Cadence: How to Turn Your SaaS Startup into an Army with David Sacks (Video + Transcript)

SaaStr

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. The first system is what I call the sales finance system.

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Why RevOps Is the Answer to Your Compensation Planning Headaches

Hubspot

In organizations with less than $30 million in revenue, this task is generally assigned primarily to sales leadership — with some organizations entrusting it to revenue operations or finance. Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. Simplicity is tough.