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How to choose the right marketing AI tools for real business impact

Martech

AI-generated content drives core goals, like lead generation, brand building and revenue growth. From all-in-one tools like ChatGPT and Claude to enterprise-grade platforms with governance features and specialized point solutions, the options are vastand growing. Now, the focus is squarely on ROI.

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How to improve sales effectiveness: 7 strategies that work

PandaDoc

A CPQ (configure, price, quote) tool that can smooth out the quoting process and can integrate directly with your CRM. This means having a shared definition of leads, clear messaging, and KPIs that everyone is aligned on to create a more unified buyer journey. What’s even better? This means fewer errors and faster sales cycles.

CRM 52
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LinkedIn is Superseding CRM Data in EMEA – Story From Frost & Sullivan

SalesforLife

Phil’s team has gone above and beyond modern digital selling, and have now hired an agency to superpower their lead generation efforts, using modern, digital sales actions to fuel leads and attain their goals. When Phil was telling me this story, he said five words that I’ll remember forever: “LinkedIn is our new CRM”.

CRM 82
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Applying Marketing Orchestration Across Go-to-Market (GTM) Strategies

Heinz Marketing

Integrated Technology Stack Invest in a CRM (e.g., Use data to inform decisions at every stage of the GTM process, from lead generation to customer retention. Clear Governance Define roles and responsibilities for key stakeholders involved in the GTM process.

GTM 98
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Is your ABM strategy keeping up with the times?

Martech

Together, we provided actionable insights on evolving ABM strategies based on data governance, precision targeting, collaboration and measuring success. The panel emphasized that ABM is no longer about running tactical campaigns for lead generation at the top of the funnel it’s now central to a business’s go-to-market strategy.

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LinkedIn is Superseding CRM Data in AMEA – Story From Frost & Sullivan

SalesforLife

Phil’s team has gone above and beyond modern digital selling, and have now hired an agency to superpower their lead generation efforts, using modern, digital sales actions to fuel leads and attain their goals. When Phil was telling me this story, he said five words that I’ll remember forever: “LinkedIn is our new CRM”.

CRM 61
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Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

Martech

How it helps you This new feature helps you turbocharge your data management by combining more than 40 firmographic, demographic and technographic attributes to keep CRM records accurate and up to date.

Product 123