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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

CRM 108
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How strategic martech integration drives business growth

Martech

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

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5 Things Your Financial Services CRM Needs to Have

Salesforce

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

CRM 102
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How to prepare for the GPT age in CRM and email

Martech

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. Get MarTech! In your inbox.

CRM 90
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This week’s AI-powered marketing technology releases

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. XFactor.io’s MIKEY is a first-of-its-kind AI platform for driving revenue-based growth decisions at scale. The post This week’s AI-powered marketing technology releases appeared first on MarTech.

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Pipeliner CRM: Vital In Times of Crisis

Sales Pop!

The difference between such systems and services and Pipeliner CRM is that a company cannot run without Pipeliner. People will try to fix company problems using technology. But technology is an enabler, not a problem solver, and it’s the structure itself, along with its staff, that comprise the correct issue to be addressed.

CRM 98
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Why SMBs need an online CRM solution

Sales Nexus

With the online CRM solutions available today, you can integrate your sales and marketing strategies to nurture your leads. Learn how to connect with your customers, take them through your sales funnel, nurture your leads, and optimize your digital marketing investments with a reliable online CRM solution. Areas for growth for SMBs.

CRM 118