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Sales intelligence: Actionable insights that drive GTM growth

Highspot

The best sales tools that offer intel into sales representatives’ engagement efforts also supply AI-powered insights that help your GTM teams move with precision, make better decisions, and tighten execution. Are your sales leaders and managers instituting the right types of sales plays for reps?

GTM
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Agents use LLMs to analyze and understand the full context of customer interactions or an automated trigger, then reason through decisions on the next steps autonomously. With the Insurance Agent Console app, they can boost sales performance, operational efficiency, and customer satisfaction. Back to top.

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B2B sales enablement: How to elevate your approach

Highspot

Gartner’s 2025 sales engagement survey revealed 61% of B2B buyers now prefer a sales-representative-free buying experience—but don’t let this statistic fool you into thinking sales reps are becoming obsolete. Many buyers may value the autonomy and convenience of digital customer journeys.

B2B
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. This often involves the sales, marketing, and customer success teams.

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How AI-powered enablement helps manufacturing sales teams

Highspot

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. By automatically surfacing the right resources and offering personalized coaching for continuous improvement, AI helps partners represent your brand consistently in the field.

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Instagram Marketing for Small Business: Top Strategies for 2025

Salesforce

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Create content with modern AI customer relationship management (CRM ) tools that can give you a major advantage. Use Salesforce Small Business Sales to track customer inquiries.

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What Is a Digital Creator? Everything You Need to Know

Salesforce

Multi-format content ecosystems : Don’t rely on one platform; explore cross-platform storytelling and immersive formats across many different channels. Start selling online with Starter Suite Set up your digital storefront, engage customers, and sell more using a commerce-ready platform with integrated tools for every sale.