Where are martech vendors finding their revenue? Let’s take a look
Martech
JULY 19, 2024
It is often easier to sell something when no one has it but many people need it. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. These customers are positioned to keep climbing the HubSpot ladder as they grow.
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