Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. Table of Contents What is conceptual selling?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Hubspot

AUGUST 27, 2020

You can use a single question to determine how experienced a sales manager is: “What has a bigger impact on your team’s success, sales skills or motivation?”. The reality is, motivation isn’t just a little more important than sales skills — it’s far more influential. Upsell or Cross-Sell Contest. Schedule three demos.

Cross-sell 92

Cross-sell Drivers/motivators Pitch Sales 92

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Hubspot

JULY 7, 2019

To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Key projects.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Heinz Marketing

JANUARY 13, 2022

We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. In its purest form, an account-based motion means: A focus on key/qualified accounts.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Martech

JANUARY 5, 2024

The key is a time-based behavioral scoring model layered atop a firmographic grade. Email campaigns become a key tool, not just for disseminating information, but for gauging response and engagement levels. As with previous phases, this one is not about hard selling. The biggest theme within this phase should be authenticity.

Prospecting 119

Prospecting Customers Cross-sell Objectives and Key Results 119

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Miller Heiman Group

MARCH 13, 2019

Instead, sales enablement is an ongoing process for arming your sales team with the training, coaching and content they need to achieve the desired sales results for your organization. Before implementing, proactively connect your enablement practices to organizational-level objectives. Align Sales Enablement to Your Business Goals.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

Objectives and Key Results 62

Objectives and Key Results Quota Cold Call Profit margin 62

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. The result? Setting clear objectives and measurable metrics turns scattered efforts into a united front. It’s a practical way to work better and deliver results.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Hubspot

MAY 9, 2022

That's why we put together a list of some key tips aspiring sales leaders can refer to as they find their footing as managers. Look for qualified reps who reconcile potential and sales acumen with humility and motivation. Open and thorough communication is key here. Let's dive in. Be thorough and thoughtful when hiring.

Assembly Line 81

Assembly Line Objectives and Key Results Construction Commission 81

Sales Hacker

JUNE 1, 2020

It’s a great way to ensure your people hit their longer-term objective targets and ultimately achieve results. For starters, weekly 1:1s just aren’t enough if you want your team to stay connected, aligned, and motivated. Cross-departmental meetings. Staying accountable and motivated is another. At 8 a.m.,

Objectives and Key Results 120

Objectives and Key Results Sales Cross-sell Sports 120

Adaptive Business Services

APRIL 21, 2021

Social selling for introverts? Still, I embrace the tenets of social selling. I am motivated by results more so than by activities. The good news is that introverts can excel at social selling. Introverts are not easily distracted by shiny objects. What does all of this have to do with social selling?

Sell 91

Sell Objectives and Key Results Cross-sell Up-sell 91

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Test the workflow with a small cross-section of people who are typical contributors to the service process.

Service 97

Service Process Customers Cross-sell 97

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. They usually travel to meet with clients in person and build relationships, often resulting in long-term partnerships. What is field sales?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

CloserIQ

OCTOBER 30, 2018

Ready to amp up your sales training results? Look at your sales enablement metrics to assess what your training should cover for the best results. This includes those who are good at cold calling, objection-handling, closing and cross-selling. Employee motivation isn’t always just about money.

Objectives and Key Results 98

Objectives and Key Results Objection handling Cold Call Cross-sell 98

Salesmate

JUNE 4, 2021

A sales incentive is a reward/compensation (cash or non-cash) that’s given to a salesperson for performing up to a level, mainly for selling a particular amount of goods or services. In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Drivers/motivators 105

Drivers/motivators Objectives and Key Results Teamwork Sales 105

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Understanding the motivation for the founder(s) and investor(s) is very important. Why Should You Sell Into Startups? And so on.”.

Sell 105

Sell Minimum Viable Product Objectives and Key Results Cross-sell 105

Martech

DECEMBER 15, 2022

A recent test for my agency’s client, Cannadips, found the right approach based on our key success metric: placed orders. But a browse-abandonment trigger can be a helpful reminder for shoppers who visit specific pages several times, spend time on a particular product page or spend time on key webpages beyond your product.

Objectives and Key Results 101

Objectives and Key Results Cross-sell A/B testing Promote 101

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. As a result, sales cycles tend to get longer. Let's dive in.

Profit margin 91

Profit margin Objectives and Key Results Cross-sell Pitch 91

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Start by creating buyer personas and segmenting them into groups based on motivation, preferences, and purchasing patterns. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Hubspot

MARCH 19, 2022

Which means the goal of any effective sales leader is to inspire and motivate their sales team to hit, or exceed, their revenue targets. However, a results-obsessed environment can quickly become unhealthy, particularly if your team feels the pressure to hit a certain number by any means possible.

Objectives and Key Results 93

Objectives and Key Results Cold Call Quota Sales 93

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B Sales Principles.

B2B 98

B2B Cross-sell X-functional Follow-up 98

ClickFunnels

SEPTEMBER 29, 2022

Often, the results of such interviews can be used to design more comprehensive surveys. However, if you engage in hypocrisy, you will alienate your dream customers, which might result in a loss of potential revenue and in some extreme cases might even put you out of business. You analyze the results. You adjust accordingly.

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

Hubspot

OCTOBER 2, 2023

As a result, you should think carefully about every message you send. Inflating your solution’s results will only damage your credibility and ensure future emails are sent to the trash. How to Fix This Message If you find yourself exaggerating what your product can do, press the “Delete” key. Does it provide new information?

Objectives and Key Results 85

Objectives and Key Results Cross-sell Territory Contract 85

ConversionXL

AUGUST 12, 2020

So how do you convince people with little motivation—throughout the entire business—to focus more on your customers? Data is incredibly powerful, helping to motivate and convince—but not if you use it (as politicians do) to support a narrative. Some new ideas or initiatives can be costly but result in big payoffs.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

Salesforce

FEBRUARY 21, 2024

Why sales performance reviews are important How to lead a sales performance review 7 sales performance review examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What you’ll learn: What is a sales performance review? ” 5.

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Gong.io

MAY 31, 2021

It leads your sales reps through various scenarios: how to prospect, when to sell what product or service, how to overcome common objections, what to negotiate for (and how ) to name a few. Objection handling. Best-selling author, Hal Elrod, once said: . Every result or goal you want to achieve is preceded by a process.

Territory 118

Territory Objectives and Key Results Contract Price 118

Sales Hacker

MARCH 13, 2020

How do you stay motivated, connected, and successful? The Key to Making Remote Work: Communication. If you haven’t heard back from a key stakeholder on something important, call them. If it’s your meeting, add the agenda and/or objectives to the invitation, so participants know what to expect. Basically everyone.

Objectives and Key Results 140

Objectives and Key Results Meeting Start-ups Cross-sell 140

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Retention, along with many of our usage metrics, have improved as a result of some of these changes. The result?

Customers 82

Customers Non-Profits Objectives and Key Results Profit margin 82

Highspot

OCTOBER 11, 2023

They act as the bridge between the sales department and upper management, ensuring that sales strategies are implemented effectively and results are measured accurately. Key Responsibilities of a Sales Manager Effective sales management involves a wide range of responsibilities. This can boost morale and motivation.

Objectives and Key Results 59

Objectives and Key Results Quota Technique Drivers/motivators 59

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. Ultimately, I'm motivated by knowing that work I do has a meaningful impact. What obstacles did you face?

Consult 83

Consult Objectives and Key Results X-functional Construction 83

SaaStr

JULY 3, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. We had to learn how to do sales and sales marketing and compete in heads up battles against other companies selling similar products.

Finance 107

Finance Launch Objectives and Key Results Cross-sell 107

The 5% Institute

JULY 7, 2023

Creating a Compelling Value Proposition Crafting a compelling value proposition is a key driver of sales. Explore opportunities for joint promotions, co-marketing campaigns, or cross-selling. Empowering Your Sales Team A motivated and skilled sales team is essential for driving sales growth.

Drivers/motivators 52

Drivers/motivators Referrals Objectives and Key Results Repeat business 52

Lead Fuze

JULY 1, 2023

A well-structured quota system not only motivates your reps but also aligns their efforts with your company’s overall objectives. Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions.

Quota 52

Quota Growth Territory Commission 52