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PepsiCo’s strategies for marketing via online games and esports

Martech

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Processing.Please wait.

Gaming 110
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Opportunities.

Campaign 149
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This day in search marketing history: February 7

Search Engine Land

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. 2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally.

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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

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Episode 25: Imprint Genius Takes a New Approach to Sourcing Merchandise

Spiro Technologies

On this podcast, I talk with company leaders about how they’re monetizing the business of making, moving, and selling products and having fun along the way. Adam Honig: We have customers who sell branded swag with their company name and they give it out to their employees as well. Isaac Hetzroni: Technology is becoming a big one.