PandaDoc

DECEMBER 26, 2018

E-commerce is all about selling and to sell more, companies use a variety of channels to communicate their message. Some of these marketing strategies can actually be applied to your own selling practice – read to find out the most efficient ones below. What is e-commerce marketing?

E-commerce 56

E-commerce Cross-sell Promote Drivers/motivators 56

Martech

OCTOBER 6, 2021

In this case, several personalization platforms started as simpler services for providing A/B testing. Some others started their journey offering website personalization and have broadened from there, though typically the newer services remain less rich. Scenario 4: E-commerce Recommendations. Now let’s dive in on each.

Technology 117

Technology Technology E-commerce A/B testing 117

Salesforce

APRIL 2, 2025

And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. It also helps jump-start lead qualification since your users are already interested in your product or service. The data may also reveal areas for product or service improvement.

Product 86

Product Territory Sales Price 86

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Target customers.

E-commerce 125

E-commerce B2C Manufacturing Hospitality 125

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. E-commerce capabilities. Email is especially valuable to e-commerce, direct-to-consumer and multichannel retailers.

E-commerce 142

E-commerce Technology Technology Retail 142

Salesforce

JULY 18, 2022

That’s why it’s essential for contact centers to connect every channel — including self-service, e-commerce, post-purchase and automation — while using data to personalize every experience. Provide the proper tools for employees and self-service options for customers to begin seeing true impacts to your contact center revenue.

Contact 98

Contact E-commerce Cross-sell Manufacturing 98

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. They promoted their new yarn subscription service to potential customers using custom audiences.

Customers 133

Customers E-commerce Cross-sell Represent 133

Sales Hacker

JUNE 14, 2021

Drive internal discussions and create a consensus in favor of an e-commerce firm. Schneider needed to show how Sygma and other target accounts were being treated like the “middle child” by their service provider. ABM Example 2: How an e-commerce firm used ABM to drive a buying consensus with a “stuck” manufacturer.

GTM 104

GTM E-commerce B2B Profit margin 104

Martech

AUGUST 2, 2022

Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A ’ Operations and inventory will say ‘just buy what is there’,” said Mark Hart, chief operating officer of Pollen Returns, a pick-up service for e-commerce businesses. A marketing guy will say ‘buy what is promoted.’

E-commerce 104

E-commerce Retail Cross-sell Teamwork 104

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

E-commerce 130

E-commerce Cross-sell Contract Up-sell 130

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. In 2020, US consumers spent nearly $710 billion on e-commerce , a year-over-year increase of 18%.

E-commerce 83

E-commerce Territory Transportation B2C 83

Salesforce

NOVEMBER 19, 2024

There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Enter competitive pricing.

Price 52

Price Profit margin Territory Cross-sell 52

Salesforce

MAY 12, 2025

It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. Churn revenue: Revenue lost when customers leave or stop using a service. SaaS and other tech companies typically enjoy higher NRRs due to subscription models and scalable services.

Cross-sell 59

Cross-sell Territory Finance Contract 59

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. However, this typically relies on a highly targeted approach — making sure the right product or service is offered to the right audience at the right time.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Martech

SEPTEMBER 16, 2022

Nearly three-quarters of people will look elsewhere for whatever item or service they need when this expectation isn’t met. Customer experience: Content helps reduce customer churn and drive upsells/cross-sells by keeping customers engaged post-purchase. webpages, blog posts, e-commerce product pages, etc.).

E-commerce 138

E-commerce Cross-sell Drivers/motivators Prospecting 138

Hubspot

APRIL 5, 2019

By the time you’re offering your product or service, you should've already provided a ton of informational value, like this: Sometimes, an autoresponder can act as the actual lead magnet used to get someone to sign up for your list. This allows the reader to warm up to your brand, and your content. Image Source.

E-commerce 101

E-commerce Contact Pitch Follow-up 101

Hubspot

OCTOBER 10, 2018

Accept electronic and credit card payments in person, online, or over the phone with this payment gateway service. It’s a subsidiary of Visa and sold through resellers including Independent Sales Organizations, Merchant Service Providers, and financial institutions. Braintree is actually a PayPal service. Apps: iOS | Android.

E-commerce 101

E-commerce Price Retail Cross-sell 101

Lead Fuze

JUNE 28, 2021

Leads can come from a variety of sources, including advertisements on search engines, banner ads, and other online platforms that offer lead generation services to businesses. Affiliate marketing is a form of performance-based marketing where the affiliate earns commissions by selling or advertising products from their own site.

Lead generation 97

Lead generation E-commerce Commission Real Estate 97

Sales Hacker

JULY 16, 2020

Have a look at this network map of the e-commerce partner ecosystem. But three things have changed: There are new sets of tools such as partner ecosystem platforms that automate the co-selling and cross-selling process. Make sure you get a piece of that lead flow by volunteering for service.

Pipeline 118

Pipeline E-commerce Cross-sell Referrals 118

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. You don’t push the cheapest option; you position what’s cost-effective.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

SaaStr

DECEMBER 28, 2023

Look at Toast doing it for restaurants and Klaviyo for e-commerce. “I HVAC was a pretty small category once, but now look at Service Titan, the next potential IPO of 2024. Gorgias is Shopify for contact centers with revenue crossing $50M ARR. They’re coming up on a billion in ARR and 50% growth.

E-commerce 120

E-commerce Cross-sell Growth Niche 120

Sales Hacker

JUNE 3, 2021

B2C clients are buying a product or service directly from you, which in most cases is for their own use. automobile parts to repair cars), to sell to their customers (e.g. retail stores selling children’s toys), or they’re using a service (e.g. accounting or legal services). Reporting and analytics.

B2C 97

B2C CRM B2B E-commerce 97

ConversionXL

NOVEMBER 6, 2015

Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. Main problem: understandable, consistent cross-tool reporting. You need someone to put in the time to conduct cross-browser and cross-device testing for each variation before starting the experiment. Sample Size.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Sales Hacker

JUNE 3, 2025

And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. I set up an international centralized sales team in Barcelona for, for Yahoo’s advertising services. You know, Meta in Europe?

GTM 83

GTM Territory Gaming Sales 83

Salesforce

NOVEMBER 30, 2023

Think about a product or service you recently purchased. A full-funnel marketing campaign is the journey potential consumers make from their very first engagement with a brand to buying a product or service. Display ads Create beautiful visual content like banners, images, and videos to promote your products, services, or brands.

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

ConversionXL

FEBRUARY 1, 2018

Unlike e-commerce, where the goal is to convert a visitor into a customer and then a repeat customer, SaaS has several opportunities to move customers up through several pricing tiers. The more successful they become using your product/service, the more likely they’ll upgrade to the next tier.

E-commerce 97

E-commerce Campaign Price Objectives and Key Results 97

ConversionXL

NOVEMBER 4, 2021

A staggering number of over one million e-commerce retailers have used the company’s products, with more than 3.5 So, when product marketers are conceiving a product or service, they’ll make a difference if they possess strategic versatility and extensive knowledge of their business and the market. Own the most impactful areas.

Product 127

Product E-commerce Strategize B2B 127

Salesforce

OCTOBER 4, 2024

Instead, let’s point out common warning signs to look out for, which may signal that it’s finally time to invest in RevOps: Your go-to-market teams are misaligned Your company can’t effectively upsell, cross-sell, manage renewals, or reduce churn unless your sales, marketing, and customer success teams are all on the same page.

GTM 98

GTM Territory Finance E-commerce 98

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Product Page (Option to buy, product information, cross-selling). Enhanced E-Commerce. That’s your job.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Hubspot

JANUARY 25, 2021

Trade shows give companies a chance to show off their products and services and typically bring in the highest number of qualified leads. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment. You can cross-promote (i.e. Pop-Up Shops. Event Marketing Plan.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Salesforce

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Service 52

Service Customers E-commerce CRM 52

ConversionXL

APRIL 29, 2013

Through my research, I’ve found that the popular use of autoresponders is to create a series of quick, short, automated blasts of slick pitch messages to ship products or services as quickly as possible. Ok to sell (small, but firm offer). Cross sales, partner offers, conferences). Slow down frequency to 3-5 days.

Campaign 130

Campaign Click Through Rate E-commerce Pitch 130

PandaDoc

MAY 8, 2023

Customer support is an essential aspect of any customer experience, and research bares this out: 68% of customers will pay more for products and services from companies with a strong record of good customer service. Zendesk ) 78% of customers will forgive a company for a mistake if they receive excellent service.

Service 52

Service Product Customers E-commerce 52

Salesforce

FEBRUARY 17, 2025

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. The S.M.A.R.T. Back to top ) Get the latest articles in your inbox.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Where your product or service fits into the market. Standard email reply and social media message templates that can be used for out-of-hours customer service and engagement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

JULY 19, 2022

E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B. In this article, we’ll get into how your B2B commerce business can start accepting payments internationally.

B2B 69

B2B E-commerce Territory Cross-sell 69

ConversionXL

DECEMBER 22, 2015

The E-commerce Conversion Rate is also calculated based on sessions (transactions*100/sessions). In the common e-commerce site, however, this is usually not the case. In general, user-related data such as e-mail addresses cannot be passed on to Google Analytics. affiliate), sessions represent the correct reference.

Trust 72

Trust Conversion E-commerce Cross-sell 72