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How to build use cases to break down customer data silos

Martech

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Improving cross-team collaboration Your use cases can promote collaboration by: Encouraging teams to define which data fields should come from each source.

Customers 106
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 97
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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. ” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«. Know anyone?

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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. They can swipe right, swipe left based on how good that prospect looks, you know, to be a fit for the product that they’re selling.

GTM 83
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. Keith Rabois: There is in another tale two cities is most of the people that were most affected by the March and April shutdowns were not the people that buy and sell houses.

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

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