Remove Cross-sell Remove Education Remove Pitch Remove Referrals
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Cross-Selling and Upselling: The Ultimate Guide

Hubspot

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

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B2B Lead Generation: How To Find And Attract New Leads For Sales

SalesHandy

If a B2B lead generation process isn’t in place — selling becomes difficult and unpredictable. . It serves the informational intent of visitors by detailing out a product’s key selling points. Ebooks, compared to product pages, are a resource for educational content, often about detailed case studies and how-tos.

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. You may send out a newsletter to build rapport and educate subscribers. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Want them to read an educational article?

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What Is the Buyer Journey — and Why Should You Care About It?

Salesforce

Don’t pitch a product — solve a problem. Decision stage By now, buyers understand their problem, have done their research, and are ready to make a purchase — but they haven’t crossed the finish line yet. Remember: Selling a solution rather than a product can help set you apart from competitors.

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling. You know this.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

I've sent business emails for everything from driving referrals to flexing my expertise for prospects to delivering cold pitches — along with a host of other purposes. Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal. Types of Business Emails 1.

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Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

Hubspot

Maybe I’m skewed as a marketer, but if you’ve taken the time and energy to learn a bit more about me, I’m more likely to take the time to listen to your pitch and probably more likely to make a purchase. Was it a referral through social media? Demographics and Interests. 1) The Basics. 2) Life Events. 6) Site Arrival. A Google search?