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How to align your martech COE with organizational and go-to-market goals

Martech

Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Shorten the sales cycle by 20%. Achieve a 95% first-response rate within 2 hours for support queries. Increase cross-sell and upsell revenue by 25%.

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Trust a Sales Champion Ultimately, a sales champion isnt just a stellar deal-closer for your sales team. Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Sales champions damn sure know this, too.

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CRM strategy: What every business needs to improve customer relationships

PandaDoc

A good CRM strategy ensures that the entire system supports growth, retention, and a better customer experience. Over time, this unified approach can contribute to better business growth and profitability. Cross-functional alignment strategy In many organizations, customer data lives in silos. Let’s hop in.

CRM
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now.

GTM
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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

To accelerate its expansion, Eurofiber needed a solution that would facilitate organic growth as well as acquisitions. Since introducing the Salesforce Platform, Eurofiber has seen major improvements in sales efficiency and back-office operations. Loyalty programs can also create cross-sell and upsell opportunities.

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What Is a Deal Desk?

Salesforce

How Deal Desk works Advantages of implementing a Deal Desk Challenges and disadvantages of Deal Desks Impact of technology on Deal Desk efficiency Best practices for optimizing your Deal Desk Deal desk FAQs What is a Deal Desk in sales? The Deal Desk evaluates the client’s history and challenges to find opportunities for growth.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Support on pipeline movement. Let’s get into it.

GTM