Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. Let’s jump right in.

GTM 82

GTM Cross-sell X-functional Pipeline 82

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Review, refresh and optimize your GTM strategy continuously.

B2B 126

B2B GTM Customers Cross-sell 126

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

JULY 22, 2021

Avalara didn’t start off as a rocketship. But then it will add $200m in 2 years to cross $700m ARR shortly. 15,580 customers, up 20% year-over-year — or $40,000 per customer per year on averag e. 1000 partners are key to their GTM strategy. If you are selling to SMBs, you have to be very efficient.

Cross-sell 132

Cross-sell GTM Commission Up-sell 132

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They start worrying about how many touchpoints are sales and marketing hitting. There’s also a huge gap when it comes to penetrating new business units or in cross-selling/upselling.

GTM 107

GTM E-commerce B2B Profit margin 107

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 108

Go To Market GTM Cross-sell Growth 108

SaaStr

MARCH 22, 2023

But it also defines your GTM efforts. Instead of selling products, they were selling aspirational concepts and business value. Moving to consumption is about removing friction, enabling customers, building capacity, and focusing the buying experience on starting rather than committing. It wasn’t thoughtful.

Growth 102

Growth Cross-sell GTM Up-sell 102

SaaStr

SEPTEMBER 29, 2023

Lattice’s Timeline For Going Multi-Product — It’s Not Easy Lattice started in OKRs and performance and expanded out to other products. For Lattice, you maybe onboarded the company, set them up with goals, and do 1-on-1s with a manager to go through a quarter and get feedback. Who is going to do the selling? What to do instead?

Product 112

Product GTM Cross-sell Commission 112

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. So, why PLG now?

Growth 107

Growth GTM Product Cross-sell 107

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.

Growth 52

Growth GTM Objectives and Key Results CRM 52

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. Many of them will get gobbled up by the large platforms. Org Building Ideas for Cross-Border Companies. US companies follow the same model when they start in India. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM.

GTM 115

GTM Niche Cross-sell Contract 115

SaaStr

MAY 30, 2024

How PLG Evolved First, let’s start with PLG and its evolution. How did it all start? Because the end user starts using the product, often through a self-serve motion. It’s a growth model and GTM strategy. You want customers to understand the product and pricing and start using it on their own.

Cross-sell 118

Cross-sell Customers Pitch Drivers/motivators 118

SaaStr

MARCH 15, 2024

This is how Adam ended up at Vimeo. But if you can pull it off, it’s very rewarding to be able to connect the business that starts with that kind of consumer-style customer activity that you can take through all the stages and ultimately monetize for 10, 20, or 30k, and even customers spending over a million dollars a year.

GTM 108

GTM Cross-sell Start-ups Growth 108

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ Marketing should be accountable for signups, trial starts, seats, monetized seats, and self-serve ARR. ➝

GTM 120

GTM Pipeline SQL UX 120

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. What needs to be true to become closer to PLG?

Go To Market 97

Go To Market Growth GTM X-functional 97

Sales Hacker

OCTOBER 27, 2023

For example: Cross-reference your customers with their connections, and have your happy customers directly reach out to them. Don’t be afraid to ask for support from the executive team Invite them to an event (not just any event) Nobody needs more time booked up on their calendar – inviting prospects to an event must add value to them.

Pipeline 120

Pipeline GTM Cross-sell Sports 120

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Sales Technique Cross-sell 52

Salesforce

OCTOBER 4, 2024

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. So while we’d like to sit here and tell you an exact date to start building out the RevOps function within your company, we can’t. Guess what?

GTM 98

GTM Territory Finance E-commerce 98

Sales Hacker

FEBRUARY 7, 2018

Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. How the numbers add up. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. When to Accelerate Growth?

Growth 100

Growth GTM SQL Strategic partnership 100

SaaStr

MARCH 9, 2022

For example, you could either verticalize the GTM or consider a broader horizontal play. Find another SaaS company whose brand or product works together well with yours that sells to the same persona. Market Resellers Will Start to Pay Attention. Evidence of Crossing the Chasm. Dive Deeper or Go Broader.

Cross-sell 104

Cross-sell GTM Price Growth 104

Highspot

OCTOBER 14, 2024

In this article, we’ll explore the changes necessary to successfully implement a RevOps strategy and outline nine practical steps to help you get started, complete with real-world examples. Start by conducting an audit of your current workflows. However, adopting RevOps requires a mindset shift and strong stakeholder commitment.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

SaaStr

NOVEMBER 4, 2022

Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. Post PMF, when you start scaling your business, burn multiple is inflated due to R&D costs, a necessity for infrastructure and platform companies. But why not both? . Industry-wise. Geography-based.

Growth 19

Growth GTM Cross-sell Non-Profits 19

Sales Hacker

APRIL 21, 2021

If the answer is “yes” to all three, now is the best time to get started in a revenue operations job. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. An emerging need to support multiple GTM plans across segments and regions. Remind me again – what is RevOps? Asia Corbett ).

Finance 115

Finance Cross-sell GTM SQL 115

SaaStr

JULY 20, 2022

As start-ups begin to accumulate success and ?generate generate momentum, they will inevitably need to scale up. You’ve identified a persona to sell to and a problem you solve for buyers. Or, perhaps, you’ve secured a new round of funding and want to live up to the hype. Mistake #1: Premature GTM acceleration.

Cross-sell 102

Cross-sell GTM Finance Growth 102

SaaStr

OCTOBER 10, 2023

The Founder-Led Sales Era When you’re first starting out, and have that initial product-market fit and tight feedback loops with champions and customers, there are many pros to founder-led sales. Founder-led Sales Cons: It can make it difficult to sell to larger clients. You want people willing to roll up their sleeves and work hard.

GTM 109

GTM Cross-sell Price Sales 109

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Who do you sell to?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

The Lost Book of Sales

AUGUST 15, 2021

You’ve probably signed up for this newsletter thanks to my post called Age of distractions , which seems to have gone “viral” after I shared it with the great audience on Hacker News. 🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”?

Cross-sell 98

Cross-sell Gambling GTM Territory 98

ConversionXL

MAY 11, 2017

You won’t know until you figure out what your competitors are up to. Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. How does user experience on my website stack up to the competition? Getting Started: Who’s Your Competition? What results show up? Let’s do this!

UX 131

UX User Experience Cross-sell A/B testing 131

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Follow up with her updates on Twitter at @bridgegroupinc.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Highspot

MAY 3, 2024

The buyer’s journey doesn’t just start and stop with sales. Either way, this blog is your next step – a comprehensive guide to understanding what revenue enablement is, how to get started, and so much more. Facilitate regular cross-departmental meetings, collaboration, and communication to keep everyone on the same page.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Always start with the CUSTOMER! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. The Age of Intelligence Selling is more challenging than ever.

GTM 78

GTM Trust Cross-sell CRM 78

SaaStr

OCTOBER 17, 2023

Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Your selling team will 3x, and sales will become codified. When scaling from founder-led sales to another person selling the product, customers become more demanding. Being truly cross-functional.

Cross-sell 69

Cross-sell Customers GTM A/B testing 69

Sales Hacker

NOVEMBER 25, 2019

Understand HOW to tactically sell against specific competitors. In fact, 60% of buyers prefer to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. Understanding how to sell tactically. Understanding the competitive landscape. Today’s buyer is educated.

Objection handling 87

Objection handling GTM Cross-sell Sales 87

ConversionXL

APRIL 7, 2021

When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close. The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts. If you’re selling B2B, you know it’s a wide and competitive market.

CRM 98

CRM Cross-sell GTM Cold Call 98

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Stop selling the way you want to sell, sell the way people want to buy. Check out the Growth Canvas and the full list of cognitive biases (for coming up with psycho-growth-hacks). Here are top insights from every speaker of this year’s event.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79