How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot
MAY 19, 2020
Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. For example, if you sell to hospitals, it’s probably obvious that your ideal customer is a hospital. We’ll go into more detail on this approach below.
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