Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates. Review customer personas for common interests and needs.

Objectives and Key Results 95

Objectives and Key Results Cross-sell Campaign Strategize 95

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Highspot

JANUARY 9, 2024

It starts with prospecting for potential leads, then moves through to negotiation and closing the deal. Each stage requires specific selling skills to satisfy prospect needs. Objection handling: Sales reps address any concerns or doubts the prospect might have, showcasing their expertise and the value of their solution.

Technique 52

Technique B2B Cross-sell Negotiate 52

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Product 63

Product Sell Cross-sell Education 63

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Upskill and cross-train your teams. With myTrailhead, we can launch new training content in a couple of days.”. said Batrawy.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Search Engine Land

JUNE 21, 2023

you sell only one product to one type of audience), you should never target all previous website visitors. Retargeting with a limited budget We applied these strategies recently when a B2B client gave us a special launch budget to create awareness for a new product. Maybe you could use them as a way to upsell or cross-sell products.

Cross-sell 91

Cross-sell Networking Clients Education 91

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. The first email your prospect receives should be contextual. If, however, your prospect doesn’t download the book, send a different email. How LiveRamp drove over $50M in annual revenue from 15 target accounts.

Launch 100

Launch Campaign Pipeline Growth 100

SaaStr

FEBRUARY 28, 2023

First, launching Stripe’s LatAm sales team, and now in the platform sales organization. So ideally you’re empathizing with the customer and importantly, communicating that directly as well and checking in with them as people and not just as prospects. Workshop Wednesdays are held live every Wednesday at 10 a.m.

Cross-sell 84

Cross-sell Sales Cold Call Legal 84

Salesforce

JULY 14, 2021

Personalized content advances your prospects from curious to qualified faster. Return on investment (ROI) calculators help prospects dynamically understand the value of your products. An engaging digital sales experience moves prospects down your sales funnel well before they interact with a salesperson.

Sales Experience 98

Sales Experience Cross-sell Sales B2B 98

Highspot

JANUARY 22, 2024

At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Business Functions Involved Go-to-Market Strategy (GTM): Involves cross-functional collaboration, including product management, sales, marketing, and customer support.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Business Functions Involved Go-to-Market Strategy (GTM): Involves cross-functional collaboration, including product management, sales, marketing, and customer support.

Go To Market 52

Go To Market GTM Promote Technique 52

ConversionXL

JUNE 16, 2022

This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Expected launch dates and milestones.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

SaaStr

FEBRUARY 21, 2024

This creates a multiple effect because you cross-sell to their customer base. Prospects don’t just want to know the price, especially in security. At Drata, they get a SOC 2 before selling a SOC 2. Drata launches products frequently, with 20+ frameworks and a big product release every quarter.

Cross-sell 82

Cross-sell Strategize Campaign Education 82

Highspot

NOVEMBER 6, 2020

But standing out to prospects in our cluttered digital sales landscape is difficult. How can salespeople cut through the noise and drive impactful engagements with prospects? Done right, an effective sales engagement strategy will ensure that your sellers know how and when to reach customers, leaving no prospect behind.

Cross-sell 72

Cross-sell Sales Launch Prospecting 72

SalesHandy

MARCH 21, 2023

Personalization makes the prospect feels valued and special and makes you more trustworthy. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. The second subject line creates more curiosity and entices the prospect to open it. Which one of these two emails would you open?

Closing 98

Closing X-functional Sales Follow-up 98

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. You’re competing for space in the inbox of your prospects, leads, and customers. Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Salesforce

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

Cross-sell 69

Cross-sell Sell Quota Pitch 69

Salesmate

JUNE 24, 2021

Prospecting emails. Upselling, cross-selling and abandoned cart emails. You need to give your prospect a reason to open that email, and then start with focusing on their pain points. Cold outreach emails are personal and persisting, which helps you capture the interest of the prospect. Prospecting emails.

Appointment 52

Appointment Customers Cross-sell Pitch 52

Search Engine Land

FEBRUARY 21, 2023

Bing Launches Linked Pages, Promises Better People Search Results 2012: The purpose was to make the search results for you and your friends more personalized and richer. Brin “Unnerved,” Yang “Girds,” And Microsoft Shops For A New Yahoo Board 2008: Google co-founder Sergey Brin said he found the prospect of Microsoft owning Yahoo “unnerving.”

Launch 92

Launch Engineering Retail UX 92

Martech

DECEMBER 21, 2022

Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. Business development : This process is essential to establishing and maintaining prospect relationships. You will encourage your team to work collaboratively and cross-functionally on projects.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

SaaStr

FEBRUARY 14, 2023

While this fights inflation, it also means that high-growth companies have prospects who see cash flow very far in the future and buy into the company’s future growth. At the earliest stages, investors typically like to see you go from launch to $1 ARR in 12 months or less. Why is this market different than others?

Profit margin 84

Profit margin Drivers/motivators Cross-sell Growth 84

Search Engine Land

MARCH 5, 2023

Google selling Zagat to restaurant recommendations site The Infatuation 2018: Google no longer needed Zagat. Official: Google Compare For Auto Insurance Launches 2015: Rolling out in California to start, Google was getting into the car insurance business with lead generation. What’s The Most Searched Thing On Google?

E-commerce 92

E-commerce Launch Engineering Campaign 92

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. Sales reps can spend more time selling and less time searching for and entering data. This can lead to prioritization issues, where critical tasks are dismissed in favor of seemingly urgent but less important activities.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Heinz Marketing

MARCH 16, 2022

Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. Predict ad performance before launching campaigns. You can utilize it for cross-sell, upsell, renewals, and can also predict if a customer is going to churn. But the human makes a decision on which route to take.

B2B 109

B2B Technology Technology Cross-sell 109

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . A go-to-market strategy is a detailed step-by-step plan that provides a clear roadmap for launching a product into a market. It clarifies why you’re launching a product.

Go To Market 62

Go To Market GTM Launch Promote 62

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Target with personalized offers, upsell and cross-sell opportunities. Benefits of customer segmentation.

Customers 59

Customers Cross-sell B2C Campaign 59

Salesmate

JUNE 16, 2021

We are thrilled to launch a feature that will level up your entire marketing and sales process! Run automated email drip campaigns to keep every prospect and visitor engaged with useful content. Know what your prospects want and deliver exactly that with personalized emails and messages. Behavior based engagement.

Closing 59

Closing User Experience CRM Cross-sell 59

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Hubspot

JULY 27, 2023

Boosting the Effectiveness of Prospecting Prospecting is the holy grail of sales. Luckily, prospecting is one of the tasks that can be successfully automated with AI. Luckily, prospecting is one of the tasks that can be successfully automated with AI. Conduct research on their prospects. Drafting up sales reports.

Cross-sell 62

Cross-sell Healthcare Contact Follow-up 62

Highspot

MARCH 13, 2024

It will suggest opportunities when sales representatives should follow up for upselling and cross-selling. Lead Scoring AI enhances lead scoring by evaluating and prioritizing prospects based on their conversation quality, behaviors, and historical data. This helps the sales team identify those likely to convert into customers.

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

SaaStr

AUGUST 12, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. But also, it’s very hard to get hold of prospects during that time, and so I recommend generally a January 31st. billion dollars.

Finance 109

Finance X-functional Launch Objectives and Key Results 109

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. We remain optimistic about the prospects of cross-border SaaS. Org Building Ideas for Cross-Border Companies. SV SaaS companies sell to other SV SaaS companies. Silicon Valley has a deep talent bench.

GTM 85

GTM Cross-sell Niche Strategize 85

Sales Hacker

JUNE 19, 2019

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. Transactional selling. Solution selling. Consultative selling. Provocative selling. For more advanced use cases, use chatbots to encourage prospects to: Schedule a demo. Here’s how it works….

Campaign 95

Campaign Cross-sell Sales Up-sell 95

SaaStr

JULY 3, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. We had to learn how to do sales and sales marketing and compete in heads up battles against other companies selling similar products.

Finance 75

Finance Launch Objectives and Key Results Cross-sell 75

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. Here’s the ultimate guide, including tips on how to choose channels to reach your prospects. You might have all products available on all channels or sell some items only through a specific channel.

B2C 52

B2C Cross-sell Retail Sales 52

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Industry partnerships Collaborate with complementary businesses or organizations within the vertical markets to cross-promote each other’s products or services. Your task as a sales manager is to market it. Try PandaDoc What is vertical marketing?

Niche 52

Niche Cross-sell Price Referrals 52

Outreach

MARCH 30, 2021

Here’s an all-too-common example of what it looks like when sales and marketing aren’t working from a coordinated, complementary strategy— A B2B company is launching a new product. The launch happens, yet the sales team continues to focus much of their efforts around a legacy product. Marketing is saying, ‘We need to grow this product.

Click Through Rate 52

Click Through Rate Cross-sell Launch Sales 52