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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software?

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
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How to fix a huge traffic drop after rebranding

Search Engine Land

A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience.

Launch 112
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

The other day, I signed up for a friend's solidcore Pilates class. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. How to Launch a Mobile App. Define Success.

Launch 97
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 124
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Salesmate’s all-new powerful automation journeys to capture, engage, close, and repeat

Salesmate

With automation, you can turbocharge team efficiency, get rid of manual tasks that eat up your time, engage better with timely follow-ups, capture more leads and improve ROI. We are thrilled to launch a feature that will level up your entire marketing and sales process! Save time with automated follow-ups.

Closing 59
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How to Get Your Company to Really Care about Your Customers

ConversionXL

Then, you turn up to people’s desks like an unwelcome door-to-door salesperson, trying to convince them of the virtues of customer-centricity. The CEO, a 40-something man, thought he knew what was best in terms of creative, copy, user experience, and value proposition. As Chang Chen, Head of Growth & Marketing at Otter.ai