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Data, AI and advertising: 2025 predictions

Martech

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. This can include negotiating with RMNs and CTV platforms, optimizing their data stack, and exploring data clean rooms and AI tools. Processing.

Negotiate 129
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The Selling Process – Do We Have It Right?

Anthony Cole Training

The chapter is “Understanding What Your Sales Manager Is Up Against” by Barry Trailer and Jim Dickie. According to Wikipedia - A sales process is an approach to selling a product or service. In closing their comments, Trailer and Dickie clearly state that selling is both a science and an art.

Process 206
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5 x Sales Negotiation Tips To Win More Sales

The 5% Institute

Sales negotiation is a hot topic for Sales Professionals and Business Owners, because its something that literally can ‘make or break the deal’. Given its importance; Sales Professionals and Business Owners who directly sell their products or services, can become nervous when its time to negotiate.

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Dear SaaStr: How Long Should It Take to Negotiate a VC Term Sheet?

SaaStr

How long does it take to negotiate a term sheet? Who should open the negotiation on valuation – VC or entrepreneur? What are the top tips for entrepreneurs preparing for a term sheet negotiation? There really aren’t many variables these days, really just price and how much you raising/selling. Best to just know.

Negotiate 114
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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. Up to 65.7% Here’s what it changes: Customer lifetime value (CLV) goes up: When the product becomes critical to operations, clients stay longer and grow usage. Email: See terms.

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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. Irrelevant automated emails and generic follow-ups can destroy deals faster than no automation at all. This doesn’t eliminate the need for human sellersit elevates the bar.

GTM 91
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How long does it take to negotiate a term sheet? Who should open the negotiation on valuation – VC or entrepreneur? What are the top tips for entrepreneurs preparing for a term sheet negotiation?

SaaStr

It shouldn’t take more than a week, or even just a few days, to negotiate a term sheet, once a VC decides they want to do a deal. There really aren’t many variables these days, really just price and how much you raising / selling. It will just blow up on you later. Make sure you have a good corporate start-up lawyer.