Sales Hacker

APRIL 25, 2025

They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Cartas customer onboarding didnt just reduce churn, it became a flywheel for expansion, referrals, and upsell across PE and VC networks. Dont be the hero, be the quarterback You don’t have to be the hero. Be the quarterback of the deal.

Growth 70

Growth GTM Cross-sell Negotiate 70

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

SaaStr

JANUARY 31, 2022

Adding C-level engagements and cross-departmental selling will lengthen your sales cycle but it will provide you with customers who stick and an increased average transaction size. This is why I maintain a network of suitable potential candidates. That’s why you need to implement: Cross-departmental participation and commitment.

Territory 98

Territory Cross-sell Quota Networking 98

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 67

GTM Engineering Customers Cross-sell 67

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Sales Hacker

AUGUST 11, 2021

Selling is about trust. After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality. We found it in referral selling. Referral selling is resource-intensive, so it doesn’t work for smaller deals.

Referrals 129

Referrals Sell Cross-sell Trust 129

Heinz Marketing

OCTOBER 26, 2022

Historically, the purpose of marketing was to pursue brand and marketing goals that were not directly related to the overall business strategy, but now it is strategically important that marketing leaders collaborate with the rest of the organization on an overall strategy. . May limit cross-functional collaboration and communication. .

Strategize 122

Strategize Cross-sell Networking Service 122

Martech

JUNE 27, 2023

In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. Sell, close. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties. Their purpose can be peer-sharing, networking, education, support — the sky’s the limit. Let’s begin.

B2B 119

B2B Customers Cross-sell Price 119

Hubspot

MARCH 18, 2019

The difference between key account management and selling. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. Does your product have upsell and cross-sell potential? Does your product have upsell and cross-sell potential? The benefits.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Email and social are typically the first channels to focus on cross-selling the two brands.

Objectives and Key Results 107

Objectives and Key Results Cross-sell Campaign Strategize 107

SaaStr

NOVEMBER 8, 2022

Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. .

Objectives and Key Results 98

Objectives and Key Results Cross-sell Promote Construction 98

Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). So what about ad networks? Think Google Adsense and Facebook Audience Network. Strategize. Media Buying Tips.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. Cross-sells. The formidable penny gap.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Hubspot

OCTOBER 3, 2019

You can improve your strategy and tactics by hearing from industry leaders and professionals, networking, and brainstorming new and innovative ideas. The main goals of the conference, and the PRSA North Pacific District, are developing leadership, sharing knowledge and information, and providing networking opportunities.

Cross-sell 15

Cross-sell Networking B2B Strategize 15

SaaStr

NOVEMBER 30, 2023

With over a decade of data from qualitative learnings and insights amassed through a network of leaders, ICONIQ deep dives into what it takes to succeed at GTM throughout the four stages of growth. The goal is not just to retain but to grow, cross-sell, and upsell those customers, and the increase in spend and revenue can help drive that.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Hubspot

MARCH 5, 2021

DSP's work by using programmatic advertising , which is the buying and selling of ads in real-time through an automated system. When you get started with DSP advertising, you'll need to begin strategizing how much you want to spend. This means you can advertise on many networks, including all the major publishers, in addition to more.

Cross-sell 101

Cross-sell Campaign Networking Engineering 101

Sales Hacker

OCTOBER 27, 2023

For example: Cross-reference your customers with their connections, and have your happy customers directly reach out to them. Are there other executives to reach out to who could have strategic impact? Introduce the prospect to someone that they would likely enjoy networking with out of career interest. Indirect ways.

Pipeline 120

Pipeline GTM Cross-sell Sports 120

Sales Hacker

DECEMBER 2, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Outreach has your back. Where do they stand?

Strategize 54

Strategize Contract Strategic planning Drivers/motivators 54

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Additionally, they can read industry publications, attend field sales webinars and podcasts, and network with other sales professionals.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Highspot

APRIL 10, 2025

As noted in the Journal of Personal Selling & Sales Management (2020) : “While some might suggest that many of the constituent elements of sales enablementi.e. Beyond the job market, certification connects you to a broader professional network. With these skills, youll be ready to make an impact from day one.

Objectives and Key Results 52

Objectives and Key Results Sales Technique Quota 52

Pointclear

SEPTEMBER 24, 2015

Maybe you traditionally sell to one line of business. But even better are smaller intimate places, like Executive Dinners and Networking Events to form relationships with your buyers. It’s a combined effort all the way over the finish line, and on into customer up and cross-sell, along with customer education and renewal.

Lead generation 95

Lead generation Cross-sell Territory Gaming 95

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. How much are we expanding our LinkedIn networks with target accounts? Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 107

GTM E-commerce B2B Profit margin 107

Sales Hacker

DECEMBER 17, 2024

They’re signing the renewals, the cross-sell, up-sell. I remember one year, the Super Bowl was perennially the biggest day of the year because you’d get more traffic, so you’d sell more ads. And so I do more strategic thinking here and more rote execution here. So you are number one.

GTM 99

GTM Engineering Electricity X-functional 99

Veloxy

AUGUST 16, 2023

To achieve alignment between Salesforce and business goals, businesses should first identify their strategic objectives, such as increasing revenue, improving customer satisfaction, or streamlining processes. By defining clear goals and objectives for Salesforce implementation, businesses can optimize their CRM investment and maximize ROI.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Sales Hacker

APRIL 21, 2021

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success. network) and ask them questions about the things they pay attention to. Garrio Harrison ).

Finance 115

Finance Cross-sell SQL GTM 115

Pointclear

OCTOBER 31, 2013

This cross pollination fosters relationships and widens your network. Peter Bourke, The Complex Sale, Unselling: The Less You Sell, the More You Win. Then sell less, Peter says. But Peter says the more you sell, the less the client trusts you to tell them the truth. In reality, the more you sell, the less you win.

Follow-up 83

Follow-up Cross-sell Up-sell Sales 83

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. So those have been the two things, both deal acceleration, but also allowing us to get closer to our most strategic partner.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”. Short answer: 2020 happened.

Gaming 98

Gaming Cross-sell Sales Finance 98

ConversionXL

JUNE 2, 2022

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. I then took to Twitter and Slack to ask for recommendations from my network. Account-based marketing is a team sport. most commonly popped up.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

Hubspot

OCTOBER 10, 2018

ProPay offers payment solutions for small businesses, enterprise businesses, and a variety of industries, including direct selling, auto dealers, and legal. for cross-border processing fee, and $20 for disputed charges. They’re connected to more than 200 international payment networks and work with over 100 transaction currencies.

E-commerce 101

E-commerce Price Retail Cross-sell 101

SaaStr

MAY 24, 2024

The speaker’s motivations have evolved over time, but initially, he was driven by a desire for meaning and a sense of guilt about selling his previous startup too early. Many people in marketing and sales cross the line on LinkedIn, which can be detrimental to their personal brand.

Drivers/motivators 117

Drivers/motivators Cross-sell Networking Pipeline 117

Veloxy

MAY 24, 2023

Referral Programs : Encourage satisfied customers to refer your business to their network. Conversion Rate Optimization Sales Training and Enablement : Provide your sales team with comprehensive training and resources to improve their selling skills. This personalized touch enhances trust and increases the likelihood of conversion.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Hubspot

FEBRUARY 7, 2018

Depending on the organization, that may mean identifying and reaching out to potential good fits, answering requests for more information, following up with prospects who downloaded content, prospecting on LinkedIn and other social networks, and more. But account managers also look for upsell and cross-sell opportunities.

Territory 101

Territory Commission Outside Sales Account management 101

Hubspot

JUNE 8, 2021

Nearly half of their time is spent selling remotely (i.e. Their main goal is to help customers increase the ROI on a purchase, so they'll often connect with a salesperson if an opportunity to cross-sell or upsell arises. using Zoom, Skype, email, and CRM). In 2021, the average base salary for an account manager.

Commission 94

Commission Territory Finance Inside sales 94

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Why Should You Sell Into Startups? While selling to startups is an evergreen opportunity, it’s important to understand the risks as well.

Sell 101

Sell Minimum Viable Product Objectives and Key Results Cross-sell 101

Miller Heiman Group

OCTOBER 9, 2019

Subscribe to the podcast on your favorite podcast network: iTunes | Stitcher | Spotify | Google Play. He discusses how he changed the perspective internally that sales enablement is purely training, evolving it to a strategic practice within Sabre that aligns with the company’s overall objectives. Sabre’s Sales Enablement Journey.

Cross-sell 55

Cross-sell Pipeline Strategize Sales 55