Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Are you seeing many accounts go through the disqualification process? Clear goals and objectives.

B2B

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. This is especially the case in complex, high-stakes purchasing processes in which their businesses are spending tens or hundreds of thousands of dollars.

B2B

PandaDoc

JULY 23, 2025

Instead, the data captured by the CRM system just sits on the platform without being implemented toward shared key goals. The strategy also needs to align the CRM’s role with broader company objectives like increasing revenue, improving onboarding, reducing churn, or expediting deals within the sales pipeline.

CRM

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Dig deeper: It’s the age of AI agents: See how marketers can build one themselves Potential benefits and challenges While AI agents promise to streamline martech, realizing its benefits requires tackling key obstacles.

Objectives and Key Results

PandaDoc

MARCH 25, 2025

The sales process varies greatly depending on the purchase. If youre selling a cup of coffee, the options are relatively simple. This is the nature of complex salesthey demand strategy, patience, and the right tools to navigate the process effectively. But what happens when the purchase isnt as straightforward?

Objectives and Key Results

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers.

GTM

Highspot

OCTOBER 14, 2024

Key Takeaways An effective revenue operations strategy streamlines every touchpoint of the customer journey and prevents disjointed experiences. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth. If even one part of the process falters, their entire experience is compromised.

Teamwork

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers.

GTM

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. It ensures go-to-market (GTM) teams work toward shared company goals with efficient processes and reliable data.

Growth

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. 70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? You don’t push the cheapest option; you position what’s cost-effective.

Objectives and Key Results

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. Did you know?

Manufacturing

PandaDoc

JUNE 6, 2025

It’s all about empowering your reps to sell more effectively—and you can’t improve what you don’t measure. When you track the right KPIs (key performance indicators), you gain a more data-driven view into how your enablement efforts are working. That’s why sales enablement metrics are so important. What are sales enablement metrics?

Objectives and Key Results

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM

Highspot

APRIL 10, 2025

Key Takeaways 84% of sales reps hit their quotas when companies implement best-in-class sales enablement strategies. Imagine a business where sales teams hit their numbers, marketing and sales work together, and processes run smoothly. Getting a sales enablement certification gives you skills that increase your value.

Objectives and Key Results

Salesforce

APRIL 4, 2025

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration.

Objectives and Key Results

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

Heinz Marketing

JUNE 19, 2025

The problem is that since PMing is an investment that doesn’t directly produce revenue, it can be a tough sell. While I am a firm believer in a PM being key the moment you start producing content and campaigns, there are some teams with greater need. If you are a 25+ person team with multiple cross-functional groups, for example.

Objectives and Key Results

SaaStr

DECEMBER 4, 2024

They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. The key theme of how these successful SaaS companies have scaled and adapted their pricing is the value exchange of pricing and what your success metric is.

Price

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Processing. While this process may seem straightforward, it is complex especially when multiple silos exist. Email: Business email address Sign me up!

Customers

Salesforce

FEBRUARY 17, 2025

Whether you’re upgrading your current process or looking for fresh techniques, these are the best methods to set you up for a successful year. Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Outcome metrics focus on results (like revenue generated, deals closed, and win rates).

Territory

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results

The 5% Institute

DECEMBER 2, 2019

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management? What Is Key Account Management?

Account management

Hubspot

MAY 1, 2019

A team without sales objectives is like a ship without a sail. Set your sales team up for success by developing sales objectives. They provide a direction for the sale department to reach goals like closing more deals, increasing revenue, retaining customers, and cross-selling. So, what are sales objectives?

Profit margin

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.

A/B testing

The 5% Institute

NOVEMBER 6, 2020

Selling real estate the correct way, can make the difference between remaining a mediocre Real Estate Agent or Realtor, and reaching the top 5% of your industry. So; what’s the correct way to go about selling real estate? So; what’s the correct way to go about selling real estate? Selling Real Estate – A Step By step Guide.

Real Estate

The 5% Institute

NOVEMBER 1, 2021

In this article, you’ll learn eight powerful and effective new realtor tips so that you can sell more homes, consistently. So; what’s the process to learn how to close real estate deals ? New Realtor Tips – 8 x To Sell More Homes. Cross selling. Cross Selling. Prospecting. Outbound prospecting.

Real Estate

Anthony Cole Training

SEPTEMBER 21, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. dealing with objections (7). How to Sell (21). key to sales success (4).

Objectives and Key Results

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The key to solving this problem is transparency. As Peter Drucker famously said, “the aim of marketing is to make selling superfluous.” Cross-collaboration. It doesn’t have to be this way.

Objectives and Key Results

The 5% Institute

JULY 26, 2021

So; what’s the process to learn how to close real estate deals? Selling real estate with the right consultative process is important; however prior learning how to close real estate deals; you first you need to know and learn the correct sales prospecting methods. Cross selling. Cross Selling.

Real Estate

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Here are five steps to ensure that your customer service process automation is primed for success: 1.

Service

The 5% Institute

NOVEMBER 15, 2021

Although real estate can be difficult at times, especially when it comes to selling consistently; it doesn’t have to be. So; what’s the correct way to go about selling real estate? Cross selling. Prior to starting your outbound methods, do a quick marketing strategy breakout session, and understand their key demographics.

Real Estate

Anthony Cole Training

FEBRUARY 24, 2012

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. dealing with objections (7). How to Sell (21). key to sales success (4).

Objectives and Key Results

Sales Pop!

SEPTEMBER 5, 2024

Sales methodologies are essential frameworks that guide sales professionals through every step of the sales process. These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results. Automated Follow-Ups: One of the most critical aspects of sales methodology is the follow-up process.

Objectives and Key Results

criteria for success

MARCH 11, 2020

Handling objections at the close is a common hurdle salespeople must overcome when finalizing a deal. Different buyer personas may also pose final objections to confirm they're making the right decision by purchasing your product or service. Objections are Opportunities. Objections are Opportunities. Handling Objections.

Closing