SaaStr

AUGUST 7, 2025

She started as the 2nd SDR at Eventbrite, became the first sales hire at Slack (helping scale from $50M to $1B ARR and a $27B Salesforce acquisition), served as Director of Sales at Webflow (scaling from $40M to $140M ARR), and now leads go-to-market at OpenAI where she built ChatGPT Enterprise from scratch. The result?

GTM

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Dig deeper: It’s the age of AI agents: See how marketers can build one themselves Potential benefits and challenges While AI agents promise to streamline martech, realizing its benefits requires tackling key obstacles.

Objectives and Key Results

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers.

GTM

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation.

Objectives and Key Results

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell

Heinz Marketing

AUGUST 5, 2025

What It Means for Marketing to Own Customer Expansion Ownership starts with clarity. Expansion isn’t a vague concept—it’s a set of measurable outcomes: increasing account value through upsells, cross-sells, feature adoption, or renewals with add-ons. In onboarding, that could mean welcome emails and quick-start content.

B2B

Highspot

OCTOBER 14, 2024

In this article, we’ll explore the changes necessary to successfully implement a RevOps strategy and outline nine practical steps to help you get started, complete with real-world examples. Key Takeaways An effective revenue operations strategy streamlines every touchpoint of the customer journey and prevents disjointed experiences.

Teamwork

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. The result? A strong framework eliminates the common headaches that keep RevOps leaders up at night: disconnected tech stacks, incomplete CRM data, and underused sales tools.

Growth

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Whether you’re just getting started in sales or you’re onboarding new sales team members , I’ll share the best and most common sales terms used today.

Objectives and Key Results

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today.

Manufacturing

PandaDoc

JUNE 6, 2025

It’s all about empowering your reps to sell more effectively—and you can’t improve what you don’t measure. When you track the right KPIs (key performance indicators), you gain a more data-driven view into how your enablement efforts are working. That’s why sales enablement metrics are so important.

Objectives and Key Results

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. I dont know how I didnt start on Superhuman sooner.

GTM

Highspot

APRIL 10, 2025

Key Takeaways 84% of sales reps hit their quotas when companies implement best-in-class sales enablement strategies. Fast-forward ten editions and nearly a decade later, and now 76% of leaders directly attribute sales enablement to improving their sales results. Here’s what to consider as you start your search: 1.

Objectives and Key Results

Salesforce

APRIL 4, 2025

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration.

Objectives and Key Results

Heinz Marketing

JUNE 19, 2025

The problem is that since PMing is an investment that doesn’t directly produce revenue, it can be a tough sell. While I am a firm believer in a PM being key the moment you start producing content and campaigns, there are some teams with greater need. We did, basing it on one leadership-subjective field and three objective ones.

Objectives and Key Results

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

SaaStr

DECEMBER 4, 2024

As Miro grew and we were scaling up, they wanted the product to be once again available to everyone. They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. Scaling stage: Reduced to single-user plans to maximize accessibility.

Price

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up! As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Processing.

Customers

Salesforce

FEBRUARY 17, 2025

Whether you’re upgrading your current process or looking for fresh techniques, these are the best methods to set you up for a successful year. Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Outcome metrics focus on results (like revenue generated, deals closed, and win rates).

Territory

Veloxy

MARCH 15, 2023

Let’s get started. It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

A/B testing

Anthony Cole Training

SEPTEMBER 21, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. dealing with objections (7). How to Sell (21).

Objectives and Key Results

The 5% Institute

NOVEMBER 1, 2021

In this article, you’ll learn eight powerful and effective new realtor tips so that you can sell more homes, consistently. In this guide, you’ll learn our recommend new realtor tips and how to sell more homes, by using a system followed and successfully executed by our Students from various countries, and who speak many different languages.

Real Estate

The 5% Institute

JULY 26, 2021

Selling real estate with the right consultative process is important; however prior learning how to close real estate deals; you first you need to know and learn the correct sales prospecting methods. Cross selling. Inbound prospecting is the method of setting up marketing systems, that help leads come to you.

Real Estate

The 5% Institute

NOVEMBER 6, 2020

Selling real estate the correct way, can make the difference between remaining a mediocre Real Estate Agent or Realtor, and reaching the top 5% of your industry. So; what’s the correct way to go about selling real estate? So; what’s the correct way to go about selling real estate? Selling Real Estate – A Step By step Guide.

Real Estate

The 5% Institute

NOVEMBER 15, 2021

Although real estate can be difficult at times, especially when it comes to selling consistently; it doesn’t have to be. So; what’s the correct way to go about selling real estate? Cross selling. Inbound prospecting is the method of setting up marketing systems, that help leads come to you. Cross Selling.

Real Estate

Anthony Cole Training

FEBRUARY 24, 2012

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. dealing with objections (7). How to Sell (21).

Objectives and Key Results

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They start worrying about how many touchpoints are sales and marketing hitting. at” them) within key accounts they wanted to win, protect and expand. They focus on their ideal customer profile.

GTM

Hubspot

AUGUST 27, 2020

While individual selling styles, methodologies, and processes might differ, core sales techniques don’t change. Upsell or Cross-Sell Contest. This contest rewards the salesperson with the largest or most significant upsell or cross-sell. Schedule three demos. Make 25 calls. Send five LinkedIn messages. Best Pitch.

Cross-sell

Gong.io

NOVEMBER 12, 2021

and cross your fingers that you sat in on the “right” calls. The goal of prospecting is to sell the meeting. In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . Instead, focus on selling the meeting. #2 You’ve sent a (long) follow-up email. A new speaker.

Cold Call

Sales Hacker

JANUARY 5, 2023

Duplicate records in Salesforce (or “dupes”) are hands-down the most common issue that we’re called in to clean up at Iceberg. For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Join the conversation: How to clean up duplicate records in Outreach.io.

Objectives and Key Results

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results

Martech

FEBRUARY 13, 2024

Any tool in your arsenal that doesn’t directly contribute to these goals might end up as costly “shelfware.” Which key goals will your marketing efforts affect? This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

Objectives and Key Results

The 5% Institute

NOVEMBER 19, 2019

Selling luxury real estate when done correctly, can be an excellent and lucrative career. So how do you sell luxury real estate? In this guide, you’ll learn how to sell luxury real estate in eight steps, using a system followed and successfully executed by our Students from various countries, and who speak many different languages.

Real Estate

SaaStr

NOVEMBER 8, 2022

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . More specifically, you need to cultivate a safe environment where everyone feels comfortable speaking up, and team members support each other and leverage each other’s strengths.

Objectives and Key Results

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

Objectives and Key Results