Remove Cross-sell Remove Price Remove Relationship Management Remove Service
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CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox (Pod 635 + Video)

SaaStr

They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue. Because Fox was the VP of Relationship Management at Brex for a few years, he had an up-close view of this particular shift in focus at Brex in its earlier stages. Something missing?

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11 Strategies to Level up Your Sales Game

Salesforce

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. These features aren’t just nifty toys.

Gaming 95
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5 Traits of Game-Changing Chief Revenue Officers

Salesforce

CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). They drive pricing and product structure, and they set the buyer journey. Should we enter new revenue models, like selling subscriptions? The fuel for these decisions is data.

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Selling? What is Sales?

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Why we care about marketing management

Martech

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

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Sales Ladder: Boosting Sales Through Strategic Steps

The 5% Institute

By showcasing the unique value of your products or services, you can nurture their curiosity and motivate them to learn more. It’s where prospects make a purchase or take a desired action, such as signing up for a service or subscribing to a newsletter. Here, they actively compare and assess different options available to them.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Price: Pricing strategy, discounts, and payment terms.